Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 3 | 1 |
| Bath and Shower in Ecuador - Category Analysis | 3 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 7 | 1 |
| Hair Care in Ecuador - Category Analysis | 7 | 1 |
| Table/Chart: Tabular Data Analysis | 7 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 8 | 1 |
| Table/Chart: 135 | 8 | 1 |
| Table/Chart: Tabular Data Analysis | 8 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR (CONT) | 10 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 11 | 1 |
| Premium Beauty and Personal Care in Ecuador - Category Analysis | 11 | 1 |
| Table/Chart: Chart 217 Forecast Value Sales by Category 2025-2030 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| Beauty and Personal Care in Ecuador - Industry Overview | 13 | 1 |
| Executive Summary | 13 | 1 |
| 2025 developments | 13 | 1 |
| Key Data Insights | 13 | 1 |
| Key Industry Trends | 13 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 14 | 1 |
| Longevity | 14 | 1 |
| Digital Consumer Journey | 14 | 1 |
| The Asian Century | 14 | 1 |
| Industry Performance | 14 | 1 |
| Fragrances drive confidence-led growth amid competitive expansion | 14 | 1 |
| Chart 2 Sedal Luminous Campaign | 14 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ECUADOR | 15 | 1 |
| Hair care leads value growth while sun care faces market challenges | 15 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 16 | 1 |
| Graph - Chart 3 Nivea Dermacontrol Deodorants | 16 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 17 | 1 |
| Graph - Chart 4 Arcamia Offers Korean Brands | 17 | 1 |
| Graph - Chart 5 Value Sales 2020-2030 | 17 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 18 | 1 |
| Graph - Sales of Beauty and Personal Care Retail volume alternative Million units | 18 | 1 |
| Graph - Chart 7 Value Sales by Category 2025 | 18 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 19 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp USD million current | 19 | 1 |
| What's Next? | 19 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 20 | 1 |
| Hair care solidifies leadership while depilatories lead growth momentum | 20 | 1 |
| Consumer demand for multifunctional, skin-focused products drives innovation and competition | 20 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 21 | 1 |
| Graph - Chart 8 Forecast Value Sales 2020-2030 | 21 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 22 | 1 |
| Graph - Forecast Sales of Beauty and Personal Care by Category | 22 | 1 |
| Competitive Landscape | 22 | 1 |
| Yanbal sustains leadership through regular promotions and innovation | 22 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 23 | 1 |
| Private label growth and product innovation create new competitive dynamics | 23 | 1 |
| Graph - Chart 10 Company Shares 2025 | 23 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 24 | 1 |
| Graph - Chart 11 Brand Shares 2025 | 24 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 24 | 1 |
| Table/Chart: Tabular Data Analysis | 24 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 25 | 1 |
| Channels | 25 | 1 |
| Grocery retailers maintain dominance as discounters rapidly expand share | 25 | 1 |
| Table/Chart: Brand Shares of Beauty and Personal Care % Share (LBN) - Retail Value RSP 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 26 | 1 |
| Retail e-commerce grows gradually but remains niche amid preference for physical stores | 26 | 1 |
| Graph - Chart 12 Retail Channels 2020-2025 | 26 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 27 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 27 | 1 |
| Graph - Chart 13 Economic Context for Beauty and Personal Care | 27 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 28 | 1 |
| Political | 28 | 1 |
| Graph - Economic | 28 | 1 |
| Technological | 28 | 1 |
| Graph - Chart 14 Real Gdp Growth 2020-2030 | 28 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 29 | 1 |
| Graph - Inflation | 29 | 1 |
| Consumer Context | 29 | 1 |
| Graph - Chart 16 Consumer Context for Beauty and Personal Care | 29 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 30 | 1 |
| Graph - Income and Expenditure | 30 | 1 |
| Lifestyles | 30 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 31 | 1 |
| Graph - Growth % | 31 | 1 |
| Graph - Chart 18 Consumer Expenditure 2020-2030 | 31 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 32 | 1 |
| Graph - Population by Generation Share of total population % | 32 | 1 |
| Country Reports Disclaimer | 32 | 1 |
| Baby and Child-specific Products in Ecuador - Category Analysis | 33 | 1 |
| Key Data Insights | 33 | 1 |
| 2025 Developments | 33 | 1 |
| Baby and child-specific products summary | 33 | 1 |
| Industry Performance | 33 | 1 |
| Value erosion in baby wipes limits overall growth despite parental spending | 33 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 34 | 1 |
| Graph - Chart 20 Purigi Baby Care | 34 | 1 |
| Pharmacy private label purigi drives functional innovation in baby care | 34 | 1 |
| Bambú leverages parenting community to shift baby care beyond function | 34 | 1 |
| Chart 21 Bambú Real Momtok | 34 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ECUADOR | 35 | 1 |
| Graph - Chart 22 Value Sales 2020-2030 | 35 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 36 | 1 |
| Graph - Sales of Baby and Child-specific Products Retail volume alternative -Million units | 36 | 1 |
| Graph - Chart 24 Value Sales by Category 2025 | 36 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 37 | 1 |
| Graph - Sales of Baby and Child-specific Products by Category Retail rsp USD million current | 37 | 1 |
| Parents' shift to premium and safety boosts category resilience | 37 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 38 | 1 |
| Smaller brands' digital engagement reshapes competition and consumer trust | 38 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 39 | 1 |
| Graph - Forecast Sales of Baby and Child-specific Products Retail rsp USD million current % Y-O-Y Growth | 39 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 40 | 1 |
| Forecast Sales of Baby and Child-specific Products by Category | 40 | 1 |
| Graph - Retail USD million current Value RSP CAGR 2025-2030 | 40 | 1 |
| Competitive Landscape | 40 | 1 |
| Johnson & johnson and zaimella strengthen lead through brand loyalty | 40 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 41 | 1 |
| Graph - Chart 28 Brand Shares 2025 | 41 | 1 |
| Table/Chart: Company Shares of Baby and Child-specific Products % Share (GBO) - Retail Value RSP - 2025 | 41 | 1 |
| Table/Chart: Tabular Data Analysis | 41 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 42 | 1 |
| Channels | 42 | 1 |
| Grocery retailers maintain importance amid informal retail significance | 42 | 1 |
| Table/Chart: Brand Shares of Baby and Child-specific Products % Share (LBN) = Retail Value RSP 2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 43 | 1 |
| Retail e-commerce grows steadily driven by urban parental demand | 43 | 1 |
| Graph - Chart 29 Retail Channels 2020-2025 | 43 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 44 | 1 |
| Graph - Retail Channels for Baby and Child-specific Products Retail Value RSP 2020-2025 | 44 | 1 |
| Graph - Chart 30 Economic Context for Baby and Child-Specific Products | 44 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 45 | 1 |
| Political | 45 | 1 |
| Graph - Economic | 45 | 1 |
| Technological | 45 | 1 |
| Graph - Chart 31 Real Gdp Growth 2020-2030 | 45 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 46 | 1 |
| Graph - Inflation | 46 | 1 |
| Consumer Context | 46 | 1 |
| Graph - Chart 33 Consumer Context for Baby and Child-Specific Products | 46 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 47 | 1 |
| Graph - Income and Expenditure | 47 | 1 |
| Lifestyles | 47 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 48 | 1 |
| Graph - Growth % | 48 | 1 |
| Graph - Chart 35 Consumer Expenditure 2020-2030 | 48 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 49 | 1 |
| Graph - Population by Generation Share of total population % | 49 | 1 |
| Country Reports Disclaimer | 49 | 1 |
| Bath and Shower in Ecuador - Category Analysis | 50 | 1 |
| Key Data Insights | 50 | 1 |
| 2025 Developments | 50 | 1 |
| Bath and shower summary | 50 | 1 |
| Industry Performance | 50 | 1 |
| Stable overall sales with shifting consumer preferences spark segment growth | 50 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 51 | 1 |
| Graph - Chart 37 Ninacuro'S El Llamado De La Naturaleza Campaign | 51 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 52 | 1 |
| Bar soap remains largest, body wash/shower gel sees dynamic growth | 52 | 1 |
| Ninacuro and tuti pioneer functional sustainability and affordability narratives | 52 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ECUADOR | 53 | 1 |
| Graph - Chart 39 Value Sales 2020-2030 | 53 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 54 | 1 |
| Graph - Sales of Bath and Shower Retail volume alternative -Million units | 54 | 1 |
| Graph - Chart 41 Value Sales by Category 2025 | 54 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 55 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp USD million current | 55 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 56 | 1 |
| Discounters and private label mimicry intensify price competition amid consumer caution | 56 | 1 |
| Sustainability and lifestyle storytelling become essential for brand differentiation | 56 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 57 | 1 |
| Graph - Forecast Sales of Bath and Shower Retail rsp USD million current % Y-O-Y Growth | 57 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 58 | 1 |
| Forecast Sales of Bath and Shower by Category | 58 | 1 |
| Graph - Retail USD million current Value RSP CAGR 2025-2030 | 58 | 1 |
| Competitive Landscape | 58 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 59 | 1 |
| Strategic acquisition strengthens regional production and competitive dynamics | 59 | 1 |
| Chart 44 Company Shares 2025 | 59 | 1 |
| Table/Chart: Company Shares of Bath and Shower % Share (GBO) - Retail Value RSP - 2025 | 59 | 1 |
| Table/Chart: Tabular Data Analysis | 59 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 60 | 1 |
| Channels | 60 | 1 |
| Small local grocers retain lead while discounters expand rapidly | 60 | 1 |
| Table/Chart: Brand Shares of Bath and Shower % Share (LBN) - Retail Value RSP 2025 | 60 | 1 |
| Table/Chart: Tabular Data Analysis | 60 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 61 | 1 |
| E-commerce growth driven by delivery apps but offline remains dominant | 61 | 1 |
| Graph - Chart 46 Retail Channels 2020-2025 | 61 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 62 | 1 |
| Graph - Retail Channels for Bath and Shower Retail Value RSP 2020-2025 | 62 | 1 |
| Graph - Chart 47 Economic Context for Bath and Shower | 62 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 63 | 1 |
| Political | 63 | 1 |
| Graph - Economic | 63 | 1 |
| Technological | 63 | 1 |
| Graph - Chart 48 Real Gdp Growth 2020-2030 | 63 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 64 | 1 |
| Graph - Inflation | 64 | 1 |
| Consumer Context | 64 | 1 |
| Graph - Chart 50 Consumer Context for Bath and Shower | 64 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 65 | 1 |
| Graph - Income and Expenditure | 65 | 1 |
| Lifestyles | 65 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 66 | 1 |
| Graph - Growth % | 66 | 1 |
| Graph - Chart 52 Consumer Expenditure 2020-2030 | 66 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 67 | 1 |
| Graph - Population by Generation Share of total population % | 67 | 1 |
| Country Reports Disclaimer | 67 | 1 |
| Colour Cosmetics in Ecuador - Category Analysis | 68 | 1 |
| Key Data Insights | 68 | 1 |
| 2025 Developments | 68 | 1 |
| Colour cosmetics summary | 68 | 1 |
| Industry Performance | 68 | 1 |
| Rating innovation and skinification drive growth despite price sensitivity | 68 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 69 | 1 |
| Graph - Chart 54 L'Bel Infini Barra Lip Range | 69 | 1 |
| Lip products drive value growth, colour cosmetics kits/sets gain traction | 69 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ECUADOR | 70 | 1 |
| L'bel's skin care-infused lip product exemplifies multifunctional innovation | 70 | 1 |
| Graph - BEAUTY AND PERSONAL CARE IN ECUADOR | 71 | 1 |
| Graph - Sales of Colour Cosmetics Retail rsp USD million current | 71 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 72 | 1 |
| Graph - Sales of Colour Cosmetics Retail volume alternative -Million units | 72 | 1 |
| Graph - Chart 59 Value Sales by Category 2025 | 72 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 73 | 1 |
| Graph - Sales of Colour Cosmetics by Category Retail rsp USD million current | 73 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 74 | 1 |
| Colour cosmetics sets/kits remains popular, lip products drive value growth | 74 | 1 |
| Brands leverage multifunctional innovation and influencer engagement to capture growth | 74 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 75 | 1 |
| Graph - Forecast Sales of Colour Cosmetics Retail rsp USD million current % Y-O-Y Growth | 75 | 1 |
| Graph - Chart 61 Forecast Value Sales by Category 2025-2030 | 75 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 76 | 1 |
| Graph - Forecast Sales of Colour Cosmetics by Category | 76 | 1 |
| Competitive Landscape | 76 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 77 | 1 |
| Emerging pharmacy-focused player capitalises on price-quality balance to expand reach | 77 | 1 |
| Chart 62 Company Shares 2025 | 77 | 1 |
| Graph - Chart 63 Brand Shares 2025 | 77 | 1 |
| Table/Chart: Company Shares of Colour Cosmetics % Share (GBO) - Retail Value RSP - 2025 | 77 | 1 |
| Table/Chart: Tabular Data Analysis | 77 | 1 |
| BEAUTY AND PERSONAL CARE IN ECUADOR | 78 | 1 |
| Brand Shares of Colour Cosmetics | 78 | 1 |
