Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Industry Performance | 2 | 1 |
| Table/Chart: Chart 1 Award-Winning Pure Fiji Showcases NZ's "Clean Reimagined" Movement with Functional Botanicals | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 3 | 1 |
| Bath and Shower in New Zealand - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Bath and shower summary | 4 | 1 |
| Industry Performance | 4 | 1 |
| Clean-label formulation and masstige trading-up drive value growth | 4 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 5 | 1 |
| Graph - Chart 1 Award-Winning Pure Fiji Showcases NZ's "Clean Reimagined" Movement with Functional Botanicals | 5 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 6 | 1 |
| Intimate hygiene leads growth as bath and shower diversifies | 6 | 1 |
| Wellness positioning reframes bath and shower as daily self-care | 6 | 1 |
| Chart 2 Glow Lab's Coconut & Sandalwood Body Wash Reflects NZ's Shift to Skin-Health Cleansing | 6 | 1 |
| Graph - BATH AND SHOWER IN NEW ZEALAND | 7 | 1 |
| Graph - Chart 3 Value Sales 2020-2030 | 7 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 8 | 1 |
| Graph - Sales of Bath and Shower Retail rsp NZD million current | 8 | 1 |
| Graph - Chart 4 Volume Sales 2020-2030 | 8 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 9 | 1 |
| Graph - Sales of Bath and Shower by Category Retail rsp NZD million current | 9 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 10 | 1 |
| Regulation and transparency expected to become non-negotiable | 10 | 1 |
| Value-to-efficacy positioning and mass-market premiumisation set to capture demand | 10 | 1 |
| Graph - Chart 6 Forecast Value Sales 2020-2030 | 10 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 11 | 1 |
| Graph - Forecast Sales of Bath and Shower by Category Retail NZD million current Value RSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 12 | 1 |
| Chart 8 Company Shares 2025 | 12 | 1 |
| Table/Chart: Company Shares of Bath and Shower % Share (GBO) - Retail Value RSP - 2025 | 12 | 1 |
| Table/Chart: Tabular Data Analysis | 12 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 13 | 1 |
| Channels | 13 | 1 |
| Supermarkets dominate distribution as e-commerce gains momentum | 13 | 1 |
| Table/Chart: Brand Shares of Bath and Shower % Share (LBN) - Retail Value RSP - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 14 | 1 |
| Graph - Chart 10 Retail Channels 2020-2025 | 14 | 1 |
| Economic Context | 15 | 1 |
| Political | 15 | 1 |
| Graph - Chart 11 Economic Context for Bath and Shower | 15 | 1 |
| Graph - Economic | 15 | 1 |
| Technological | 15 | 1 |
| Graph - Chart 12 Real Gdp Growth 2020-2030 | 15 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 16 | 1 |
| Graph - Annual Rates of Inflation % | 16 | 1 |
| Consumer Context | 16 | 1 |
| Graph - Chart 14 Consumer Context for Bath and Shower | 16 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 17 | 1 |
| Population | 17 | 1 |
| Graph - Income and Expenditure | 17 | 1 |
| Graph - Lifestyles | 17 | 1 |
| Graph - Chart 15 Population 2020-2030 | 17 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 18 | 1 |
| Graph - Chart 16 Consumer Expenditure 2020-2030 | 18 | 1 |
| Graph - Chart 17 Population by Generation 2025 | 18 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 19 | 1 |
| Country Reports Disclaimer | 19 | 1 |
| Graph - Report closing date: 6 April 2026 | 19 | 1 |
| Beauty and Personal Care in New Zealand - Industry Overview | 20 | 1 |
| Executive Summary | 20 | 1 |
| 2025 developments | 20 | 1 |
| Key Data Insights | 20 | 1 |
| Key Industry Trends | 20 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 21 | 1 |
| Longevity | 21 | 1 |
| Clean Reimagined | 21 | 1 |
| Digital Consumer Journey | 21 | 1 |
| Industry Performance | 21 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 22 | 1 |
| Digital platforms and influencer content reshape discovery and engagement | 22 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 23 | 1 |
| Graph - Retail rsp NZD million current | 23 | 1 |
| Graph - Chart 20 Volume Sales 2020-2030 | 23 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 24 | 1 |
| Graph - Sales of Beauty and Personal Care by Category Retail rsp NZD million current | 24 | 1 |
| What's Next? | 24 | 1 |
| Preventative health priorities and science-backed efficacy forecast to sustain growth | 24 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 25 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 26 | 1 |
| Graph - Chart 23 Forecast Value Sales 2020-2030 | 26 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 27 | 1 |
| Forecast Sales of Beauty and Personal Care by Category | 27 | 1 |
| Graph - Retail NZD million current Value RSP CAGR 2025-2030 | 27 | 1 |
| Competitive Landscape | 27 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 28 | 1 |
| Chart 25 Company Shares 2025 | 28 | 1 |
| Table/Chart: Company Shares of Beauty and Personal Care % Share (GBO) - Retail Value RSP - 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 29 | 1 |
| Channels | 29 | 1 |
| Table/Chart: Brand Shares of Beauty and Personal Care % Share (LBN) - Retail Value RSP 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 30 | 1 |
| Graph - Chart 27 Retail Channels 2020-2025 | 30 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 31 | 1 |
| Graph - Retail Channels for Beauty and Personal Care Retail Value RSP 2020-2025 | 31 | 1 |
| Economic Context | 31 | 1 |
| Graph - Chart 28 Economic Context for Beauty and Personal Care | 31 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 32 | 1 |
| Graph - Political | 32 | 1 |
| Graph - Economic | 32 | 1 |
| Technological | 32 | 1 |
| Graph - Chart 29 Real Gdp Growth 2020-2030 | 32 | 1 |
| Graph - BATH AND SHOWER IN NEW ZEALAND | 33 | 1 |
| Consumer Context | 33 | 1 |
| Graph - Chart 31 Consumer Context for Beauty and Personal Care | 33 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 34 | 1 |
| Population | 34 | 1 |
| Graph - Income and Expenditure | 34 | 1 |
| Graph - Lifestyles | 34 | 1 |
| Graph - Chart 32 Population 2020-2030 | 34 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 35 | 1 |
| Graph - Chart 33 Consumer Expenditure 2020-2030 | 35 | 1 |
| Graph - Chart 34 Population by Generation 2025 | 35 | 1 |
| BATH AND SHOWER IN NEW ZEALAND | 36 | 1 |
| Country Reports Disclaimer | 36 | 1 |
| Graph - Report closing date: 6 April 2026 | 36 | 1 |
