Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 3 | 1 |
| Away-from-Home Tissue and Hygiene in Indonesia - Category Analysis | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Cost focus outweighs innovation as growth slows | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Affordability | 4 | 1 |
| Convenience | 4 | 1 |
| Industry Performance | 4 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 5 | 1 |
| Graph - Chart 2 Livi's product offerings remain unchanged, with no new developments observed | 5 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 6 | 1 |
| Government budget cuts Rating afh tissue usage and slow value growth | 6 | 1 |
| Graph - Chart 3 Cost Efficiency Drives Tissue Roll Adoption in Indonesia's Low End Food Service Sector | 6 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 7 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene AFH msp IDR billion Current | 7 | 1 |
| Graph - Chart 5 Value Sales by Category 2025 | 7 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 8 | 1 |
| Graph - AFH msp IDR billion Current | 8 | 1 |
| Government-backed business revival unlocks untapped tissue demand | 8 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 9 | 1 |
| Tissue rolls retain lead as hygiene accelerates on demographic change | 9 | 1 |
| Price-led b2b sales and urban growth shape future opportunity | 9 | 1 |
| Graph - AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 10 | 1 |
| Graph - Chart 7 Forecast Value Sales by Category 2025-2030 | 10 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 11 | 1 |
| Forecast Sales of Away-from-Home Tissue and Hygiene by Category | 11 | 1 |
| Graph - AFH IDR billion Current Value MSP CAGR 2025-2030 | 11 | 1 |
| Competitive Landscape | 11 | 1 |
| Livi sustains leadership as pricing eclipses innovation in b2b supply | 11 | 1 |
| Channels | 11 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 12 | 1 |
| Graph - Chart 8 Retail Channels 2020-2025 | 12 | 1 |
| Economic Context | 12 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 13 | 1 |
| Political | 13 | 1 |
| Graph - Economic | 13 | 1 |
| Technological | 13 | 1 |
| Graph - Chart 10 Real Gdp Growth 2020-2030 | 13 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 14 | 1 |
| Graph - Inflation | 14 | 1 |
| Consumer Context | 14 | 1 |
| Population | 14 | 1 |
| Graph - Chart 12 Consumer Context for Away-From-Home Tissue and Hygiene | 14 | 1 |
| Income and Expenditure | 14 | 1 |
| Growing middle class | 14 | 1 |
| Lifestyles | 14 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 15 | 1 |
| Graph - Population | 15 | 1 |
| Graph - Chart 14 Consumer Expenditure 2020-2030 | 15 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 16 | 1 |
| Graph - Population by Generation Share of total population % | 16 | 1 |
| Country Reports Disclaimer | 16 | 1 |
| Tissue and Hygiene in Indonesia - Industry Overview | 17 | 1 |
| Executive Summary | 17 | 1 |
| Cussons and mitu boost sales as affordability trumps premium features | 17 | 1 |
| Key Data Insights | 17 | 1 |
| Key Industry Trends | 17 | 1 |
| Affordability | 17 | 1 |
| Graph - Chart 16 Key Industry Trends for Tissue and Hygiene | 17 | 1 |
| Clean Wellness | 17 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 18 | 1 |
| Cussons and mitu boost sales as affordability trumps premium features | 18 | 1 |
| Graph - Chart 17 Big bundles and micro-packs drive affordability | 18 | 1 |
| Graph - AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 19 | 1 |
| Confidence redefines adult incontinence as stigma fades and brands look to empower women | 19 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 20 | 1 |
| Graph - Chart 18 Confidence launches Pants Daily Fresh: breaking stigma and empowering active women 40+ | 20 | 1 |
| Blood leverages clean wellness claims to capture young consumers | 20 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 21 | 1 |
| Graph - Chart 19 Value Sales 2020-2030 | 21 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 22 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp IDR billion Current | 22 | 1 |
| What's Next? | 22 | 1 |
| E-commerce competition and new entrants reshape pricing dynamics | 22 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 23 | 1 |
| Premiumisation in adult care accelerates as social media drives adoption | 23 | 1 |
| Affordable innovation and natural claims broaden consumer appeal | 23 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 24 | 1 |
| Graph - Forecast Sales of Tissue and Hygiene Retail rsp IDR billion Current % Y-O-Y Growth | 24 | 1 |
| Graph - Chart 22 Forecast Value Sales by Category 2025-2030 | 24 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 25 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 25 | 1 |
| Graph - Retail IDR billion - Current Value RSP CAGR 2025-2030 | 25 | 1 |
| Competitive Landscape | 25 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 26 | 1 |
| Chart 23 Analyst Insight for Tissue and Hygiene | 26 | 1 |
| Graph - Chart 24 Company Shares 2025 | 26 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 27 | 1 |
| Graph - Chart 25 Brand Shares 2025 | 27 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 27 | 1 |
| Table/Chart: Tabular Data Analysis | 27 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 28 | 1 |
| Brand Shares of Tissue and Hygiene | 28 | 1 |
| Channels | 28 | 1 |
| Offline retailers hold ground as online rivals intensify promotional-led growth | 28 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 28 | 1 |
| Table/Chart: Tabular Data Analysis | 28 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 29 | 1 |
| Livestream promotions and flash sales drive digital channel momentum | 29 | 1 |
| Blood leverages omni-channel strategy to win young deal-seekers | 29 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 30 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 30 | 1 |
| Economic Context | 30 | 1 |
| Political | 30 | 1 |
| Graph - Chart 27 Economic Context for Tissue and Hygiene | 30 | 1 |
| Economic | 30 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 31 | 1 |
| Graph - Real GDP Growth % | 31 | 1 |
| Graph - Chart 29 Inflation 2020-2030 | 31 | 1 |
| Consumer Context | 32 | 1 |
| Graph - Population | 32 | 1 |
| Income and Expenditure | 32 | 1 |
| Lifestyles | 32 | 1 |
| Graph - Chart 31 Population 2020-2030 | 32 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 33 | 1 |
| Graph - Chart 32 Consumer Expenditure 2020-2030 | 33 | 1 |
| Graph - Chart 33 Population by Generation 2025 | 33 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN INDONESIA | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
| Graph - Report closing date: 9 March 2026 | 34 | 1 |
