Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Table/Chart: 1 | 2 | 1 |
| Table/Chart: Tabular Data Analysis | 2 | 1 |
| Table/Chart: 2 | 2 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 3 | 1 |
| Away-from-Home Tissue and Hygiene in Canada - Category Analysis | 4 | 1 |
| Key Data Insights | 4 | 1 |
| 2025 Developments | 4 | 1 |
| Us tariffs lead to increased domestic travel as consumers seek to save costs | 4 | 1 |
| Key Industry Trends | 4 | 1 |
| Convenience | 4 | 1 |
| Graph - Chart 1 Key Industry Trends for Away-From-Home | 4 | 1 |
| Affordability | 4 | 1 |
| Sustainability | 4 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 5 | 1 |
| Industry Performance | 5 | 1 |
| Us tariffs lead to increased domestic travel as consumers seek to save costs | 5 | 1 |
| Domestic tourism growth boosts demand for convenient solutions | 5 | 1 |
| Chart 2 Air Canada Expands Domestic Routes, Boosting Demand for Convenient Hygiene Solutions | 5 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 6 | 1 |
| Graph - AFH msp CAD million Current | 6 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 7 | 1 |
| Graph - Sales of Away-from-Home Tissue and Hygiene by Category AFH msp CAD million Current | 7 | 1 |
| Rising domestic travel lifts demand for high-capacity tissue solutions | 7 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 8 | 1 |
| Foodservice venues increase paper-based hygiene as dining out rises | 8 | 1 |
| Procurement shifts to sustainability as regulations and cost efficiency converge | 8 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 9 | 1 |
| Graph - Forecast Sales of Away-from-Home Tissue and Hygiene AFH msp CAD million Current % Y-O-Y Growth | 9 | 1 |
| Graph - Chart 6 Forecast Value Sales by Category 2025-2030 | 9 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 10 | 1 |
| Forecast Sales of Away-from-Home Tissue and Hygiene by Category | 10 | 1 |
| Graph - AFH CAD million Current Value MSP CAGR 2025-2030 | 10 | 1 |
| Competitive Landscape | 10 | 1 |
| Domestic brands and private label intensify competition for b2b contracts | 10 | 1 |
| Channels | 10 | 1 |
| Hospitality venues drive tissue demand as domestic travel surges | 10 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 11 | 1 |
| Graph - Chart 7 Retail Channels 2020-2025 | 11 | 1 |
| Economic Context | 11 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 12 | 1 |
| Political | 12 | 1 |
| Graph - Economic | 12 | 1 |
| Graph - Technological | 12 | 1 |
| Graph - Chart 9 Real GDP Growth 2020-2030 | 12 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 13 | 1 |
| Graph - Inflation | 13 | 1 |
| Consumer Context | 13 | 1 |
| Population | 13 | 1 |
| Graph - Chart 11 Consumer Context for Away-From-Home | 13 | 1 |
| Graph - Income and Expenditure | 13 | 1 |
| Lifestyles | 13 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 14 | 1 |
| Graph - Growth % | 14 | 1 |
| Graph - Chart 13 Consumer Expenditure 2020-2030 | 14 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 15 | 1 |
| Graph - Population by Generation Share of total population % | 15 | 1 |
| Country Reports Disclaimer | 15 | 1 |
| Tissue and Hygiene in Canada - Industry Overview | 16 | 1 |
| Executive Summary | 16 | 1 |
| Brands balance premium push with demands from cost-conscious consumers | 16 | 1 |
| Key Data Insights | 16 | 1 |
| Key Industry Trends | 16 | 1 |
| Premiumisation | 16 | 1 |
| Sustainability | 16 | 1 |
| Clean Wellness | 16 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 17 | 1 |
| Industry Performance | 17 | 1 |
| Brands balance premium push with demands from cost-conscious consumers | 17 | 1 |
| Graph - Chart 16 Canadian Tissues Brand Cascades Launches a New Line of Premium Toilet Paper in 2025 | 17 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 18 | 1 |
| Consumer demand for gentle and clean wellness solutions continues | 18 | 1 |
| Graph - Chart 17 Waterwipes Launches New and Improved Sensitive Newborn & Baby Wipes | 18 | 1 |
| Sustainable demands expand eco-friendly menstrual care | 18 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 19 | 1 |
| Graph - Chart 18 Iris + Arlo Organic Pads | 19 | 1 |
| Graph - Chart 19 Value Sales 2020-2030 | 19 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 20 | 1 |
| Graph - Sales of Tissue and Hygiene Retail rsp CAD million Current | 20 | 1 |
| Graph - Chart 20 Value Sales by Category 2025 | 20 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 21 | 1 |
| Graph - Sales of Tissue and Hygiene by Category Retail rsp CAD million Current | 21 | 1 |
| Premiumisation to drive growth through retail tissue and adult incontinence | 21 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 22 | 1 |
| Retailers to strengthen omnichannel strategies as e-commerce accelerates | 22 | 1 |
| Continued sustainability focus to reshape product development and consumer loyalty | 22 | 1 |
| Chart 21 Analyst Insight for Tissue and Hygiene | 22 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 23 | 1 |
| Graph - Chart 22 Forecast Value Sales 2020-2030 | 23 | 1 |
| Graph - Chart 23 Forecast Value Sales by Category 2025-2030 | 23 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 24 | 1 |
| Forecast Sales of Tissue and Hygiene by Category | 24 | 1 |
| Graph - Retail CAD million Current Value RSP CAGR 2025-2030 | 24 | 1 |
| Competitive Landscape | 24 | 1 |
| Procter & gamble and kruger strengthen brand leadership through broad retail reach | 24 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 25 | 1 |
| Chart 24 Company Shares 2025 | 25 | 1 |
| Graph - Chart 25 Brand Shares 2025 | 25 | 1 |
| Table/Chart: Company Shares of Tissue and Hygiene % Share (GBO) - Retail Value RSP - 2025 | 25 | 1 |
| Table/Chart: Tabular Data Analysis | 25 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 26 | 1 |
| Brand Shares of Tissue and Hygiene | 26 | 1 |
| Channels | 26 | 1 |
| Supermarkets and hypermarkets retain in-store strength | 26 | 1 |
| Table/Chart: % Share (LBN) - Retail Value RSP 2025 | 26 | 1 |
| Table/Chart: Tabular Data Analysis | 26 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 27 | 1 |
| E-commerce accelerates as direct-to-consumer brands shift online shopping habits | 27 | 1 |
| Graph - Chart 26 Retail Channels 2020-2025 | 27 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 28 | 1 |
| Graph - Retail Channels for Tissue and Hygiene Retail Value RSP 2020-2025 | 28 | 1 |
| Graph - Chart 27 Economic Context for Tissue and Hygiene | 28 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 29 | 1 |
| Political | 29 | 1 |
| Graph - Economic | 29 | 1 |
| Technological | 29 | 1 |
| Graph - Chart 28 Real GDP Growth 2020-2030 | 29 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 30 | 1 |
| Graph - Inflation | 30 | 1 |
| Consumer Context | 30 | 1 |
| Population | 30 | 1 |
| Graph - Income and Expenditure | 30 | 1 |
| Lifestyles | 30 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 31 | 1 |
| AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA | 32 | 1 |
| Graph - Population by Generation Share of total population % | 32 | 1 |
| Country Reports Disclaimer | 32 | 1 |
