Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| Graph - Graph/Chart Analysis | 2 | 1 |
| Contents | 3 | 1 |
| INTRODUCTION | 4 | 1 |
| Key findings | 4 | 1 |
| Key findings (CONT) | 5 | 1 |
| WHAT IS A-BEAUTY? | 6 | 1 |
| A-beauty embraces a growing demographic | 6 | 1 |
| The rise of Arab and African beauty | 6 | 1 |
| What can beauty brands do? | 6 | 1 |
| WHAT IS A-BEAUTY? | 7 | 1 |
| What is A-beauty? | 7 | 1 |
| Embracing Arab and African beauty standards | 7 | 1 |
| Local ingredients | 7 | 1 |
| Local marketing | 7 | 1 |
| Limited Time Offer | 7 | 1 |
| Exploring opportunities through gaps in A-beauty | 8 | 1 |
| Graph - Graph/Chart Analysis | 8 | 1 |
| Exploring opportunities through gaps in A-beauty (CONT) | 9 | 1 |
| MEA'S MARKET GROWTH POTENTIAL | 10 | 1 |
| USD14 trillion | 10 | 1 |
| USD44 billion | 10 | 1 |
| USD54 billion | 10 | 1 |
| Factors fostering MEA growth for beauty and personal care | 11 | 1 |
| Graph - Graph/Chart Analysis | 11 | 1 |
| MEA'S MARKET GROWTH POTENTIAL | 12 | 1 |
| Graph - Huda Beauty Easy Bake loose baking and setting powder Source: Brand websites | 12 | 1 |
| Graph - Middle East and Africa Population by Generation 2025-2040 Million people | 12 | 1 |
| Graph - Getting hair and skin concerns right | 13 | 1 |
| GETTING HAIR AND SKIN CONCERNS RIGHT | 14 | 1 |
| Itchy scalp and dark spots top MEA consumers' hair and skin concerns, respectively | 14 | 1 |
| Graph - Scalp care top of mind for hair concerns | 14 | 1 |
| Understanding concerns of darker skin tones is the first step to A-beauty | 15 | 1 |
| Most common hair types in the MEA region are Types 3 and 4 | 16 | 1 |
| Graph - Hair Types and Associated Hair Concerns | 16 | 1 |
| GETTING HAIR AND SKIN CONCERNS RIGHT | 17 | 1 |
| Graph - Graph/Chart Analysis | 17 | 1 |
| GETTING HAIR AND SKIN CONCERNS RIGHT (CONT) | 18 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 19 | 1 |
| A-beauty: Ingredients are key to addressing Arab and African concerns | 19 | 1 |
| Graph - Results-driven formulas and ingredients are perceived as premium features for which consumers are willing to pay more | 19 | 1 |
| Table/Chart: Tabular Data Analysis | 19 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 20 | 1 |
| Sidr Leaves (Ziziphus jujuba) | 20 | 1 |
| Henna | 20 | 1 |
| Graph - Luban (Omani frankincense) | 20 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 21 | 1 |
| Camel Soap Company (United Arab | 21 | 1 |
| Graph - BORN IN ARABIA MADE FOR THE WORLD | 21 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 22 | 1 |
| UAE based izil beauty brings traditional beauty rituals to contemporary consumers | 22 | 1 |
| Graph - Retailer*: namshi | 22 | 1 |
| Context and Consequence | 22 | 1 |
| Graph - Brand Retailer Expansion Oct 2023 - Jul 2024 | 22 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 23 | 1 |
| Fragrances' cultural significance in Middle East generates potential for beauty tourism | 23 | 1 |
| Graph - Fragrances hold deep cultural and historical significance in the Middle East They | 23 | 1 |
| Graph - Graph/Chart Analysis | 23 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 24 | 1 |
| Arabian Oud | 24 | 1 |
| Abdul Samad Al Quraishi | 24 | 1 |
| Graph - Graph/Chart Analysis | 24 | 1 |
| Graph - Laverne | 24 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 25 | 1 |
| Halal beauty: Appealing to Muslims and non-Muslims alike | 25 | 1 |
| Graph - Halal Beauty Products, World, 2023 - 2024 Number of Online SKUs | 25 | 1 |
| Graph - Graph/Chart Analysis | 25 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 26 | 1 |
| Graph - Opportunity lies in the region's rich biodiversity and culture | 26 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 27 | 1 |
| Graph - African beauty ingredients form an important part of skin and hair care rituals | 27 | 1 |
| Graph - Graph/Chart Analysis | 27 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS | 28 | 1 |
| Graph - UNCOVER | 28 | 1 |
| TAPPING INTO TRADITIONAL INGREDIENTS (CONT) | 29 | 1 |
| A-influencers' connectivity on social media platforms encourages shopping behaviour | 30 | 1 |
| Influencers help boost the rise of A-beauty | 30 | 1 |
| Social media highly influential for purchases among MEA consumers | 30 | 1 |
| Graph - Influential Information Sources in 2024 Middle East and Africa | 30 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 31 | 1 |
| Making social media platforms shoppable to reach A-beauty consumers | 31 | 1 |
| High adoption rates of social media and smartphones mean high levels of beauty engagement | 31 | 1 |
| Graph - Graph/Chart Analysis | 31 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 32 | 1 |
| SEPHORiA Dubai is Sephora's | 32 | 1 |
| Graph - Graph/Chart Analysis | 32 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 33 | 1 |
| Graph - The bankability of social media influencers to generate revenue is promising | 33 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 34 | 1 |
| Social media is a powerful platform to generate buzz about beauty in MEA | 34 | 1 |
| Graph - Highlighting how products and ingredients cater to local skin and hair needs is crucial | 34 | 1 |
| Graph - Masodi Organics 2 days ago | 34 | 1 |
| Graph - Case study: Surrati Perfumes uses TikTok to connect with consumers, churn sales | 35 | 1 |
| Characteristic | 35 | 1 |
| Context | 35 | 1 |
| Consequence | 35 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 36 | 1 |
| Graph - Case study: Dubai-based Huda Beauty and Kayali Perfumes enjoy massive local appeal | 36 | 1 |
| Characteristic | 36 | 1 |
| Context | 36 | 1 |
| Consequence | 36 | 1 |
| MARKETING TO ARAB AND AFRICAN CONSUMERS | 37 | 1 |
| From Egypt: | 37 | 1 |
| Graph - Luna Cosmetics - known for its colour cosmetics and personal care products | 37 | 1 |
| Graph - From South Africa: | 37 | 1 |
| Graph - African Extracts - skin care range based on Rooibos Clere - South African skin care brand Ingram's The Skin Doctor - providing dermatologically approved skin care | 37 | 1 |
| Graph - SUPPORT LOCAL IMPROVED FORMULATION FOR SENSITIVE NEW Extracts SKIN INGRAM'S ROOIBOS Clere THE SKIN DOCTOR' FACE WASH A MOISTURE PLUS PURE & PROTECT SHEA BUTTER VITAMINE GLYCERINE CREAM Aqueous | 37 | 1 |
| Graph - Graph/Chart Analysis | 38 | 1 |
| KEY TAKEAWAYS | 39 | 1 |
| Graph - Questions we are asking | 40 | 1 |
| Competitive landscape | 40 | 1 |
| About the authors | 41 | 1 |
| Rubab Abdoolla | 41 | 1 |
| Euromonitor's research spans 210 countries and 99.9% of the world's consumers | 42 | 1 |
| Analysts in 100 countries | 42 | 1 |
| Graph - Strategic knowledge, tactical data and thought-provoking insights, all in one place | 42 | 1 |
| Tailor these insights to your business | 43 | 1 |
