Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| Apparel and Footwear in South Africa - Industry Overview | 2 | 1 |
| KEY DATA FINDINGS | 2 | 1 |
| INDUSTRY PERFORMANCE | 2 | 1 |
| Childrenswear in South Africa - Category Analysis | 2 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 3 | 1 |
| Apparel Accessories in South Africa - Category Analysis | 3 | 1 |
| Menswear in South Africa - Category Analysis | 3 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 4 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 5 | 1 |
| Sportswear in South Africa - Category Analysis | 5 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 6 | 1 |
| Apparel and Footwear in South Africa - Industry Overview | 7 | 1 |
| EXECUTIVE SUMMARY | 7 | 1 |
| KEY DATA FINDINGS | 7 | 1 |
| Graph - Chart 1 Key Trends 2025 | 7 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 8 | 1 |
| Market Polarisation | 8 | 1 |
| Resale and Rental | 8 | 1 |
| Challengers vs Incumbents | 8 | 1 |
| AI and Tech Innovation | 8 | 1 |
| Tariffs and Supply Chain | 8 | 1 |
| INDUSTRY PERFORMANCE | 8 | 1 |
| Market polarisation is a key driver in market growth and development | 8 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 9 | 1 |
| Resale platforms normalise second-hand clothing sales | 9 | 1 |
| Table/Chart: Tabular Data Analysis | 9 | 1 |
| Graph - Graph/Chart Analysis | 10 | 1 |
| Shein remains a competitive challenger to local retailers, despite tax reforms | 10 | 1 |
| Graph - Ashley Lechman Published 2 days ago | 11 | 1 |
| WHAT'S NEXT? | 11 | 1 |
| Normalisation of resale and sustainability to force companies to re-strategise | 11 | 1 |
| Chart 5 Analyst Insight | 12 | 1 |
| COMPETITIVE LANDSCAPE | 12 | 1 |
| Competitive nature of emerging brands to increase strategic positioning of local players | 12 | 1 |
| CHANNELS | 12 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 13 | 1 |
| ECONOMIC CONTEXT | 13 | 1 |
| Graph - Chart 6 Real GDP Growth and Inflation 2020-2030 | 13 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 14 | 1 |
| Political | 14 | 1 |
| Economic | 14 | 1 |
| Graph - Social | 14 | 1 |
| Technological | 14 | 1 |
| CONSUMER CONTEXT | 14 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 15 | 1 |
| Graph - Population Growth % | 15 | 1 |
| Graph - Chart 9 Consumer Landscape in South Africa 2025 | 15 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 16 | 1 |
| Population | 16 | 1 |
| Households | 16 | 1 |
| Income and Expenditure | 16 | 1 |
| Lifestyles | 16 | 1 |
| COUNTRY REPORTS DISCLAIMER | 16 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 17 | 1 |
| SOURCES | 17 | 1 |
| Graph - Source: Euromonitor International | 17 | 1 |
| Table/Chart: Sources used during research include the following: | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| Childrenswear in South Africa - Category Analysis | 18 | 1 |
| KEY DATA FINDINGS | 18 | 1 |
| 2025 DEVELOPMENTS | 18 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 19 | 1 |
| Market Polarisation | 19 | 1 |
| Challengers vs Incumbents | 19 | 1 |
| Resale and Rental | 19 | 1 |
| INDUSTRY PERFORMANCE | 19 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 20 | 1 |
| Graph - Chart 11 Local Brands Leverage Fast-Fashion Tariffs by Offering Local, Affordable and Fashionable Options | 20 | 1 |
| Niche brands capitalise on community engagement and local production | 20 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 21 | 1 |
| Graph - MORE | 21 | 1 |
| Graph - SALE | 21 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 22 | 1 |
| Graph - Graph/Chart Analysis | 22 | 1 |
| WHAT'S NEXT? | 22 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 23 | 1 |
| COMPETITIVE LANDSCAPE | 23 | 1 |
| Mr price and foschini maintain lead through affordability | 23 | 1 |
| Affordability and sustainability to grow demand for resale in childrenswear | 23 | 1 |
| CHANNELS | 23 | 1 |
| Apparel specialists lead childrenswear sales through omnichannel retailing | 23 | 1 |
| Chart 14 Analyst Insight | 23 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 24 | 1 |
| COUNTRY REPORTS DISCLAIMER | 24 | 1 |
| Apparel Accessories in South Africa - Category Analysis | 25 | 1 |
| KEY DATA FINDINGS | 25 | 1 |
| 2025 DEVELOPMENTS | 25 | 1 |
| Apparel accessories growth challenged by market polarisation and rising challenger brands | 25 | 1 |
| Chart 15 Key Trends 2025 | 25 | 1 |
| Market Polarisation | 25 | 1 |
| Challengers vs Incumbents | 25 | 1 |
| Resale and Rental | 25 | 1 |
| INDUSTRY PERFORMANCE | 25 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 26 | 1 |
| Online-only players drive market polarisation and challenge incumbent brands | 26 | 1 |
| Graph - Graph/Chart Analysis | 27 | 1 |
| WHAT'S NEXT? | 27 | 1 |
| COMPETITIVE LANDSCAPE | 27 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 28 | 1 |
| Brands need to adapt and strategise as resale options become increasingly popular | 28 | 1 |
| Graph - Chart 17 Yaga Offers More Options for Pre-Loved Fashion Accessories | 28 | 1 |
| CHANNELS | 28 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 29 | 1 |
| COUNTRY REPORTS DISCLAIMER | 29 | 1 |
| Graph - Report closing date: 02 February 2026 | 29 | 1 |
| Menswear in South Africa - Category Analysis | 30 | 1 |
| KEY DATA FINDINGS | 30 | 1 |
| 2025 DEVELOPMENTS | 30 | 1 |
| Adaptable and versatile menswear trends support sales | 30 | 1 |
| Graph - Chart 18 Key Trends 2025 | 30 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 31 | 1 |
| Market Polarisation | 31 | 1 |
| Challengers vs Incumbents | 31 | 1 |
| Omnichannel Experience | 31 | 1 |
| INDUSTRY PERFORMANCE | 31 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 32 | 1 |
| Graph - Chart 19 Apps Such as Varsity Vibes Offer Discounts to Students | 32 | 1 |
| Graph - APPAREL AND FOOTWEAR IN SOUTH AFRICA | 33 | 1 |
| WHAT'S NEXT? | 33 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 34 | 1 |
| COMPETITIVE LANDSCAPE | 34 | 1 |
| Local companies maintain their lead by adapting to consumer demands and values | 34 | 1 |
| CHANNELS | 34 | 1 |
| Apparel specialists lead menswear sales with a Rating omnichannel presence | 34 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 35 | 1 |
| PRODUCTS | 35 | 1 |
| Smaller brands focus on local storytelling and quality to increase market share | 35 | 1 |
| Chart 21 Analyst Insight | 35 | 1 |
| COUNTRY REPORTS DISCLAIMER | 35 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 36 | 1 |
| Graph - Report closing date: 29 January 2026 | 36 | 1 |
| Womenswear in South Africa - Category Analysis | 37 | 1 |
| KEY DATA FINDINGS | 37 | 1 |
| 2025 DEVELOPMENTS | 37 | 1 |
| Womenswear perseveres through economic challenges due to Rating demand | 37 | 1 |
| Graph - Chart 22 Key Trends 2025 | 37 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 38 | 1 |
| Market Polarisation | 38 | 1 |
| Challengers vs Incumbents | 38 | 1 |
| Resale and Rental | 38 | 1 |
| INDUSTRY PERFORMANCE | 38 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 39 | 1 |
| Graph - Chart 23 Superbalist Offers Promo Codes to Encourage Sales | 39 | 1 |
| Regulatory changes level the playing field for local retailers | 39 | 1 |
| Graph - APPAREL AND FOOTWEAR IN SOUTH AFRICA | 40 | 1 |
| WHAT'S NEXT? | 40 | 1 |
| Market polarisation to drive dual consumer approaches | 40 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 41 | 1 |
| COMPETITIVE LANDSCAPE | 41 | 1 |
| Growing resale competition to force traditional retail to adapt and strategise | 41 | 1 |
| Graph - APPAREL AND FOOTWEAR IN SOUTH AFRICA | 42 | 1 |
| CHANNELS | 42 | 1 |
| Apparel specialists lead womenswear sales with an omnichannel presence | 42 | 1 |
| COUNTRY REPORTS DISCLAIMER | 42 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 43 | 1 |
| Graph - Report closing date: 28 January 2026 | 43 | 1 |
| Jeans in South Africa - Category Analysis | 44 | 1 |
| KEY DATA FINDINGS | 44 | 1 |
| 2025 DEVELOPMENTS | 44 | 1 |
| Increasingly polarised market influences jeans in south africa | 44 | 1 |
| Chart 27 Key Trends 2025 | 44 | 1 |
| Market Polarisation | 44 | 1 |
| Challengers vs Incumbents | 44 | 1 |
| Resale and Rental | 44 | 1 |
| Sustainability and Inclusivity | 44 | 1 |
| INDUSTRY PERFORMANCE | 45 | 1 |
| Graph - Chart 28 Mr Price Offers Affordable and Trendy Range to Appeal to Price-Sensitive Consumers | 45 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 46 | 1 |
| Graph - Chart 29 Levi's Aims to Gain Market Favourability by Expanding Curve Collection | 46 | 1 |
| WHAT'S NEXT? | 46 | 1 |
| Consumers to drive demand for sustainable and inclusive jeans in premium jeans | 46 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 47 | 1 |
| Resale reshapes the landscape, presenting both a threat and an opportunity | 47 | 1 |
| Sustainability and inclusivity to grow in line with polarisation trends | 47 | 1 |
| COMPETITIVE LANDSCAPE | 47 | 1 |
| Mr price maintains lead with fashion-forward styles and affordability | 47 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 48 | 1 |
| CHANNELS | 48 | 1 |
| Apparel specialists remain south africa's go-to jeans retailer | 48 | 1 |
| COUNTRY REPORTS DISCLAIMER | 48 | 1 |
| Hosiery in South Africa - Category Analysis | 49 | 1 |
| KEY DATA FINDINGS | 49 | 1 |
| 2025 DEVELOPMENTS | 49 | 1 |
| Affordable prices and innovative designs alike attract consumers | 49 | 1 |
| Graph - Chart 30 Key Trends 2025 | 49 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 50 | 1 |
| Market Polarisation | 50 | 1 |
| Challengers vs Incumbents | 50 | 1 |
| AI and Tech Innovation | 50 | 1 |
| INDUSTRY PERFORMANCE | 50 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 51 | 1 |
| Fashionable designs and functional innovation assist hosiery's performance | 51 | 1 |
| WHAT'S NEXT? | 51 | 1 |
| Hosiery growth to remain consistent aligning with broader consumer expenditure trends | 51 | 1 |
| COMPETITIVE LANDSCAPE | 51 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 52 | 1 |
| Innovation and design to assist local brands against international challengers | 52 | 1 |
| Graph - Chart 31 Local Sexy Socks Competes with International Brands Through Bold Designs | 52 | 1 |
| Graph - APPAREL AND FOOTWEAR IN SOUTH AFRICA | 53 | 1 |
| CHANNELS | 53 | 1 |
| Apparel specialists lead hosiery sales with Rating mall presence | 53 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 54 | 1 |
| COUNTRY REPORTS DISCLAIMER | 54 | 1 |
| Graph - Report closing date: 03 February 2026 | 54 | 1 |
| Footwear in South Africa - Category Analysis | 55 | 1 |
| KEY DATA FINDINGS | 55 | 1 |
| 2025 DEVELOPMENTS | 55 | 1 |
| Athleisure and aspiration are reshaping south africa's footwear | 55 | 1 |
| Chart 32 Key Trends 2025 | 55 | 1 |
| Market Polarisation | 55 | 1 |
| Everyday Athlete | 55 | 1 |
| Challengers VS Incumbents | 55 | 1 |
| INDUSTRY PERFORMANCE | 55 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 56 | 1 |
| Value-driven consumers and aspirational purchases create polarised market segments | 56 | 1 |
| Graph - APPAREL AND FOOTWEAR IN SOUTH AFRICA | 57 | 1 |
| Wellness culture and broader fashion trends influence new brand offerings | 57 | 1 |
| WHAT'S NEXT? | 57 | 1 |
| Demand for affordable footwear and versatile athleisure wear to support sales | 57 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 58 | 1 |
| COMPETITIVE LANDSCAPE | 58 | 1 |
| International brands maintain lead through Rating reputation and desirability | 58 | 1 |
| Counterfeit products fuelled by growing social platforms and e-commerce | 58 | 1 |
| CHANNELS | 58 | 1 |
| Apparel specialists dominate offline sales with consumers preferring the in-store experience | 58 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 59 | 1 |
| Retail e-commerce gains traction with an omnichannel presence | 59 | 1 |
| Chart 34 Analyst Insight | 59 | 1 |
| COUNTRY REPORTS DISCLAIMER | 59 | 1 |
| Sportswear in South Africa - Category Analysis | 60 | 1 |
| KEY DATA FINDINGS | 60 | 1 |
| 2025 DEVELOPMENTS | 60 | 1 |
| Chart 35 Key Trends 2025 | 60 | 1 |
| Market Polarisation | 60 | 1 |
| Challengers vs Incumbents | 60 | 1 |
| Resale and Rental | 60 | 1 |
| INDUSTRY PERFORMANCE | 60 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 61 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 62 | 1 |
| Emerging resale indicates a potential shift, opening potential to traditional brands | 62 | 1 |
| Graph - Favourities | 63 | 1 |
| WHAT'S NEXT? | 63 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 64 | 1 |
| Limited-edition collections and collaborations show the way forward | 64 | 1 |
| COMPETITIVE LANDSCAPE | 64 | 1 |
| Top brands maintain lead as consumers demand remain polarised | 64 | 1 |
| APPAREL AND FOOTWEAR IN SOUTH AFRICA | 65 | 1 |
| CHANNELS | 65 | 1 |
