Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 3 | 1 |
| Cider/Perry in Uruguay - Category Analysis | 3 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 4 | 1 |
| RTDs in Uruguay - Category Analysis | 4 | 1 |
| Spirits in Uruguay - Category Analysis | 4 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 6 | 1 |
| Graph - Chart 78 Population by Generation 2025 82 | 6 | 1 |
| Alcoholic Drinks in Uruguay - Industry Overview | 7 | 1 |
| Executive Summary | 7 | 1 |
| 2025 developments | 7 | 1 |
| Key Data Insights | 7 | 1 |
| Industry Performance | 7 | 1 |
| Specialist retailers and delivery apps accelerate premium sales online | 7 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 8 | 1 |
| Major brewers face challenges as beer volumes drop | 8 | 1 |
| Innovation in rtds as wellness, flavour and moderation trends impact demand | 8 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 9 | 1 |
| Nolo and Flavour Innovation in Rtds | 9 | 1 |
| Graph - Chart 1 Nolo and Flavour Innovation in Rtds | 9 | 1 |
| Graph - Chart 2 Volume Sales 2020-2030 | 9 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 10 | 1 |
| Graph - Total volume -Million litres | 10 | 1 |
| Graph - Chart 3 Volume Sales by Category 2025 | 10 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 11 | 1 |
| Graph - Total volume Million litres | 11 | 1 |
| What's Next? | 11 | 1 |
| Premiumisation and cocktail culture shift preferences towards spirits with benefits for rtds | 11 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 12 | 1 |
| Non alcoholic beer and rtds attract moderation and wellness consumers with innovation | 12 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 13 | 1 |
| Graph - Chart 4 Forecast Volume Sales 2020-2030 | 13 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 14 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 14 | 1 |
| Competitive Landscape | 14 | 1 |
| Fábricas nacionales de cerveza leverages bitters and imports to offset beer losses | 14 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 15 | 1 |
| Chart 6 Company Shares 2025 | 15 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 15 | 1 |
| Table/Chart: Tabular Data Analysis | 15 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 16 | 1 |
| Channels | 16 | 1 |
| Retail consolidation impacts the distribution architecture of alcoholic drinks | 16 | 1 |
| Table/Chart: % Share (LBN) Total volume 2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 17 | 1 |
| E-commerce remains an underdeveloped channel in alcoholic drinks | 17 | 1 |
| Market Background | 17 | 1 |
| Legislation | 17 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 18 | 1 |
| Advertising | 18 | 1 |
| Smoking Ban | 18 | 1 |
| Opening Hours | 18 | 1 |
| On-Trade Establishments | 18 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 19 | 1 |
| Taxation and Duty Levies | 19 | 1 |
| Operating Environment | 19 | 1 |
| Contraband/parallel trade | 19 | 1 |
| Duty free | 19 | 1 |
| Cross-border/private imports | 19 | 1 |
| Economic Context | 19 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 20 | 1 |
| Graph - Political | 20 | 1 |
| Graph - Economic | 20 | 1 |
| Technological | 20 | 1 |
| Graph - Chart 9 Real Gdp Growth 2020-2030 | 20 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 21 | 1 |
| Consumer Context | 21 | 1 |
| Population | 21 | 1 |
| Graph - Chart 11 Consumer Context for Alcoholic Drinks | 21 | 1 |
| Income and Expenditure | 21 | 1 |
| Lifestyles | 21 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 22 | 1 |
| Graph - Chart 13 Population by Generation 2025 | 22 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 23 | 1 |
| Country Reports Disclaimer | 23 | 1 |
| Graph - Report closing date: 3 June 2026 | 23 | 1 |
| Beer in Uruguay - Category Analysis | 24 | 1 |
| Key Data Insights | 24 | 1 |
| 2025 Developments | 24 | 1 |
| Beer summary | 24 | 1 |
| Industry Performance | 24 | 1 |
| Rising premium imports and moderation reshape consumer choices | 24 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 25 | 1 |
| Non alcoholic beer captures health-conscious demand | 25 | 1 |
| Graph - Chart 14 Wide Portfolio of Local and Imported Non Alcoholic Beer Brands | 25 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 26 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 27 | 1 |
| Graph - Total volume -Million litres | 27 | 1 |
| Graph - Chart 16 Volume Sales by Category 2025 | 27 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 28 | 1 |
| Graph - Total volume Million litres | 28 | 1 |
| Imports from brazil and global brands inform consumer purchasing decisions | 28 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 29 | 1 |
| Premiumisation and non alcoholic beer to drive category development | 29 | 1 |
| Graph - Chart 17 Forecast Volume Sales 2020-2030 | 29 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 30 | 1 |
| Graph - Total volume Million litres % Y-O-Y Growth | 30 | 1 |
| Graph - Chart 18 Forecast Volume Sales by Category 2025-2030 | 30 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 31 | 1 |
| Competitive Landscape | 31 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 32 | 1 |
| Chart 19 Company Shares 2025 | 32 | 1 |
| Graph - Chart 20 Brand Shares 2025 | 32 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 32 | 1 |
| Table/Chart: Tabular Data Analysis | 32 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 33 | 1 |
| Channels | 33 | 1 |
| Small grocers expand their economy lager ranges to retain shoppers | 33 | 1 |
| Table/Chart: % Share (LBN) Total volume 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 34 | 1 |
| Economic Context | 34 | 1 |
| Political | 34 | 1 |
| Graph - Economic | 34 | 1 |
| Graph - Technological | 34 | 1 |
| Graph - Chart 22 Real Gdp Growth 2020-2030 | 34 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 35 | 1 |
| Graph - Chart 23 Inflation 2020-2030 | 35 | 1 |
| Consumer Context | 35 | 1 |
| Graph - Chart 24 Consumer Context for Beer | 35 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 36 | 1 |
| Graph - Income and Expenditure | 36 | 1 |
| Lifestyles | 36 | 1 |
| Graph - Chart 25 Population 2020-2030 | 36 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 37 | 1 |
| Graph - Share of total population % | 37 | 1 |
| Country Reports Disclaimer | 37 | 1 |
| Cider/Perry in Uruguay - Category Analysis | 38 | 1 |
| Key Data Insights | 38 | 1 |
| 2025 Developments | 38 | 1 |
| Cider/perry summary | 38 | 1 |
| Industry Performance | 38 | 1 |
| Craft and premium players reverse the image of cider as low quality | 38 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 39 | 1 |
| Graph - Chart 27 Local Craft Cider Brands Revive Premium Consumption | 39 | 1 |
| Graph - Chart 28 Volume Sales 2020-2030 | 39 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 40 | 1 |
| Graph - Total volume Thousand litres | 40 | 1 |
| Graph - Chart 29 Volume Sales by Category 2025 | 40 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 41 | 1 |
| What's Next? | 41 | 1 |
| Craft producers appeal to young adult drinkers to drive all-year-round sales | 41 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 42 | 1 |
| Graph - Chart 30 Forecast Volume Sales 2020-2030 | 42 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 43 | 1 |
| Graph - Total volume '000 litres CAGR 2025-2030 | 43 | 1 |
| Competitive Landscape | 43 | 1 |
| Sublimar extends lead while craft producers gain recognition | 43 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 44 | 1 |
| Chart 32 Company Shares 2025 | 44 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 44 | 1 |
| Table/Chart: Tabular Data Analysis | 44 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 44 | 1 |
| Channels | 45 | 1 |
| Small local grocers drive economy cider sales with neighbourhood focus | 45 | 1 |
| Economic Context | 45 | 1 |
| Chart 34 Economic Context for Cider/Perry | 45 | 1 |
| Political | 45 | 1 |
| Graph - Economic | 45 | 1 |
| Technological | 45 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 46 | 1 |
| Graph - Chart 36 Inflation 2020-2030 | 46 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 47 | 1 |
| Chart 37 Consumer Context for Cider/Perry | 47 | 1 |
| Population | 47 | 1 |
| Graph - Income and Expenditure | 47 | 1 |
| Lifestyles | 47 | 1 |
| Graph - Chart 38 Population 2020-2030 | 47 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 48 | 1 |
| Graph - Share of total population % | 48 | 1 |
| Country Reports Disclaimer | 48 | 1 |
| RTDs in Uruguay - Category Analysis | 49 | 1 |
| Key Data Insights | 49 | 1 |
| 2025 Developments | 49 | 1 |
| Rtds summary | 49 | 1 |
| Industry Performance | 49 | 1 |
| Flavour and mindful drinking trends boost rtds in uruguay | 49 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 50 | 1 |
| Graph - Chart 40 Limited Editions for Local Tastes | 50 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 51 | 1 |
| Spirit-based innovation captures young adults seeking "lighter" options | 51 | 1 |
| Rapid e-commerce expansion for rtds | 51 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 52 | 1 |
| Graph - Total volume Thousand litres | 52 | 1 |
| Graph - Chart 42 Volume Sales by Category 2025 | 52 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 53 | 1 |
| Graph - Total volume '000 litres | 53 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 54 | 1 |
| E-commerce investment accelerates reach and convenience for drinkers | 54 | 1 |
| Graph - Chart 43 Forecast Volume Sales 2020-2030 | 54 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 55 | 1 |
| Graph - Total volume '000 litres - % Y-O-Y Growth | 55 | 1 |
| Graph - Chart 44 Forecast Volume Sales by Category 2025-2030 | 55 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 56 | 1 |
| Graph - Total volume '000 litres CAGR 2025-2030 | 56 | 1 |
| Competitive Landscape | 56 | 1 |
| Grupo cepas focuses on innovation to lead diageo | 56 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 57 | 1 |
| Chart 45 Company Shares 2025 | 57 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 57 | 1 |
| Table/Chart: Tabular Data Analysis | 57 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 57 | 1 |
| Channels | 58 | 1 |
| Supermarket chains drive sales with aggressive price promotions | 58 | 1 |
| Economic Context | 58 | 1 |
| Chart 47 Economic Context for Rtds | 58 | 1 |
| Political | 58 | 1 |
| Graph - Economic | 58 | 1 |
| Technological | 58 | 1 |
| Falling inflation | 58 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 59 | 1 |
| Graph - Chart 48 Real Gdp Growth 2020-2030 | 59 | 1 |
| Graph - Chart 49 Inflation 2020-2030 | 59 | 1 |
| Consumer Context | 60 | 1 |
| Population | 60 | 1 |
| Graph - Chart 50 Consumer Context for Rtds | 60 | 1 |
| Graph - Income and Expenditure | 60 | 1 |
| Lifestyles | 60 | 1 |
| Graph - Chart 51 Population 2020-2030 | 60 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 61 | 1 |
| Graph - Chart 52 Population by Generation 2025 | 61 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 62 | 1 |
| Graph - Report closing date: 3 June 2026 | 62 | 1 |
| Spirits in Uruguay - Category Analysis | 63 | 1 |
| Key Data Insights | 63 | 1 |
| 2025 Developments | 63 | 1 |
| Spirits summary | 63 | 1 |
| Industry Performance | 63 | 1 |
| Whiskies see consumers trade down for affordability reasons | 63 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 64 | 1 |
| Graph - Chart 53 Local Whiskies Gain through Affordability | 64 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 65 | 1 |
| Liqueurs and white spirits players use innovation to tap into evolving consumer preferences | 65 | 1 |
| Graph - Chart 54 Volume Sales 2020-2030 | 65 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 66 | 1 |
| Graph - Total volume '000 litres | 66 | 1 |
| What's Next? | 66 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 67 | 1 |
| Premiumisation and innovation fuel value gains despite volume polarisation | 67 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 68 | 1 |
| Graph - Total volume '000 litres - % Y-O-Y Growth | 68 | 1 |
| Graph - Chart 57 Forecast Volume Sales by Category 2025-2030 | 68 | 1 |
| Graph - ALCOHOLIC DRINKS IN URUGUAY | 69 | 1 |
| Competitive Landscape | 69 | 1 |
| Diageo uruguay maintains leadership despite growing competition | 69 | 1 |
| ALCOHOLIC DRINKS IN URUGUAY | 70 | 1 |
