Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 3 | 1 |
| Industry Performance | 3 | 1 |
| Table/Chart: Food/drink/tobacco specialists expand reach with digital integration | 4 | 1 |
| Table/Chart: Tabular Data Analysis | 4 | 1 |
| Alcoholic Drinks in Myanmar - Industry Overview | 5 | 1 |
| Executive Summary | 5 | 1 |
| 2025 developments | 5 | 1 |
| Key Data Insights | 5 | 1 |
| Industry Performance | 5 | 1 |
| Affluent professionals and value seekers reshape consumption patterns | 5 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 6 | 1 |
| Graph - Chart 1 Tapper captures Myanmar's budget tier with high-ABV efficiency | 6 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 7 | 1 |
| Graph - Chart 2 Johnnie Walker Black Ruby | 7 | 1 |
| Chart 3 Analyst Insight for Alcoholic Drinks | 7 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 8 | 1 |
| Graph - Total volume -Million litres | 8 | 1 |
| Graph - Chart 5 Volume Sales by Category 2025 | 8 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 9 | 1 |
| Graph - Total volume Million litres | 9 | 1 |
| What's Next? | 9 | 1 |
| Domestic producers are set to win value-seekers as imports face rising barriers | 9 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 10 | 1 |
| Beer is set to maintain its dominance as urban consumers fuel cocktail culture | 10 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 11 | 1 |
| Graph - Chart 6 Forecast Volume Sales 2020-2030 | 11 | 1 |
| Graph - Chart 7 Forecast Volume Sales by Category 2025-2030 | 11 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 12 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 12 | 1 |
| Competitive Landscape | 12 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 13 | 1 |
| Chart 8 Company Shares 2025 | 13 | 1 |
| Graph - Chart 9 Brand Shares 2025 | 13 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 13 | 1 |
| Table/Chart: Tabular Data Analysis | 13 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 14 | 1 |
| Channels | 14 | 1 |
| Small local grocers expand reach to serve all consumer groups | 14 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 14 | 1 |
| Table/Chart: Tabular Data Analysis | 14 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 15 | 1 |
| Online platforms drive premium discovery and digital engagement | 15 | 1 |
| Market Background | 15 | 1 |
| Legislation | 15 | 1 |
| Drink Driving | 15 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 16 | 1 |
| Advertising | 16 | 1 |
| Smoking Ban | 16 | 1 |
| Opening Hours | 16 | 1 |
| On-Trade Establishments | 16 | 1 |
| Taxation and Duty Levies | 16 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 17 | 1 |
| Operating Environment | 17 | 1 |
| Contraband/Parallel Trade | 17 | 1 |
| Duty Free | 17 | 1 |
| Cross-Border/Private Imports | 17 | 1 |
| Economic Context | 17 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 18 | 1 |
| Political | 18 | 1 |
| Graph - Economic | 18 | 1 |
| Technological | 18 | 1 |
| Graph - Chart 11 Real Gdp Growth 2020-2030 | 18 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 19 | 1 |
| Consumer Context | 19 | 1 |
| Graph - Chart 13 Consumer Context for Alcoholic Drinks | 19 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 20 | 1 |
| Population | 20 | 1 |
| Graph - Income and Expenditure | 20 | 1 |
| Graph - Lifestyles | 20 | 1 |
| Graph - Chart 14 Population 2020-2030 | 20 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 21 | 1 |
| Graph - Chart 15 Population by Generation 2025 | 21 | 1 |
| Country Reports Disclaimer | 21 | 1 |
| Beer in Myanmar - Category Analysis | 22 | 1 |
| Key Data Insights | 22 | 1 |
| 2025 Developments | 22 | 1 |
| Beer summary | 22 | 1 |
| Industry Performance | 22 | 1 |
| Polarisation and price sensitivity reshape beer consumption in myanmar | 22 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 23 | 1 |
| Graph - Chart 16 Tapper captures Myanmar's budget tier with high-ABV efficiency | 23 | 1 |
| Lager dominates myanmar's beer market amid value-driven demand | 23 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 24 | 1 |
| Graph - Total volume -Million litres | 24 | 1 |
| Graph - Chart 18 Volume Sales by Category 2025 | 24 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 25 | 1 |
| Graph - Total volume Million litres | 25 | 1 |
| What's Next? | 25 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 26 | 1 |
| Digital engagement and price sensitivity drive future beer growth | 26 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 27 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 27 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 28 | 1 |
| Competitive Landscape | 28 | 1 |
| Heineken and emerald brewery gain ground as boycotts reshape loyalty | 28 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 29 | 1 |
| Chart 21 Company Shares 2025 | 29 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 29 | 1 |
| Table/Chart: Tabular Data Analysis | 29 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 29 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 30 | 1 |
| On-demand delivery apps boost chilled beer sales with bundle offers | 30 | 1 |
| Economic Context | 30 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 31 | 1 |
| Political | 31 | 1 |
| Graph - Economic | 31 | 1 |
| Technological | 31 | 1 |
| Graph - Chart 24 Real Gdp Growth 2020-2030 | 31 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 32 | 1 |
| Consumer Context | 32 | 1 |
| Graph - Chart 26 Consumer Context for Beer | 32 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 33 | 1 |
| Population | 33 | 1 |
| Graph - Income and Expenditure | 33 | 1 |
| Graph - Lifestyles | 33 | 1 |
| Graph - Chart 27 Population 2020-2030 | 33 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 34 | 1 |
| Graph - Share of total population % | 34 | 1 |
| Country Reports Disclaimer | 34 | 1 |
| Spirits in Myanmar - Category Analysis | 35 | 1 |
| Key Data Insights | 35 | 1 |
| 2025 Developments | 35 | 1 |
| Spirits summary | 35 | 1 |
| Industry Performance | 35 | 1 |
| Polarisation and premiumisation drive Rating spirits growth in myanmar | 35 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 36 | 1 |
| Whiskies dominate volume as local value brands attract budget-conscious drinkers | 36 | 1 |
| Flavour innovation attracts younger urban consumers of legal drinking age | 36 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 37 | 1 |
| Graph - Chart 29 Flavour innovation supports sales in whiskies | 37 | 1 |
| Graph - Chart 30 Volume Sales 2020-2030 | 37 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 38 | 1 |
| Graph - Chart 31 Volume Sales by Category 2025 | 38 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 39 | 1 |
| On-trade venues are set to boost premium spirits as domestic supply chains shape success | 39 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 40 | 1 |
| Graph - Total volume '000 litres - % Y-O-Y Growth | 40 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 41 | 1 |
| Competitive Landscape | 41 | 1 |
| Grand royal group reinforces leadership in a highly concentrated spirits market | 41 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 42 | 1 |
| Chart 34 Company Shares 2025 | 42 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 42 | 1 |
| Table/Chart: Tabular Data Analysis | 42 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 42 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 43 | 1 |
| Channels | 43 | 1 |
| Food/drink/tobacco specialists expand reach with digital integration | 43 | 1 |
| Retail e-commerce supports home delivery and brand engagement | 43 | 1 |
| Economic Context | 43 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 44 | 1 |
| Political | 44 | 1 |
| Graph - Economic | 44 | 1 |
| Technological | 44 | 1 |
| Graph - Chart 37 Real Gdp Growth 2020-2030 | 44 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 45 | 1 |
| Consumer Context | 45 | 1 |
| Graph - Chart 39 Consumer Context for Spirits | 45 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 46 | 1 |
| Population | 46 | 1 |
| Graph - Income and Expenditure | 46 | 1 |
| Graph - Lifestyles | 46 | 1 |
| Graph - Chart 40 Population 2020-2030 | 46 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 47 | 1 |
| Graph - Chart 41 Population by Generation 2025 | 47 | 1 |
| Country Reports Disclaimer | 47 | 1 |
| Wine in Myanmar - Category Analysis | 48 | 1 |
| Key Data Insights | 48 | 1 |
| 2025 Developments | 48 | 1 |
| Wine summary | 48 | 1 |
| Industry Performance | 48 | 1 |
| Premiumisation and local wines drive resilient growth | 48 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 49 | 1 |
| Graph - Chart 42 Red Tawny 45: Myanmar's first locally-produced fortified wine | 49 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 50 | 1 |
| Graph - Chart 43 Volume Sales 2020-2030 | 50 | 1 |
| Graph - Chart 44 Volume Sales by Category 2025 | 50 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 51 | 1 |
| Graph - Total volume Million litres | 51 | 1 |
| What's Next? | 51 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 52 | 1 |
| Urban bistros are set to drive wine engagement through digital storytelling and food pairing | 52 | 1 |
| Graph - Chart 45 Forecast Volume Sales 2020-2030 | 52 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 53 | 1 |
| Graph - Total volume Million litres - % Y-O-Y Growth | 53 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 54 | 1 |
| Competitive Landscape | 54 | 1 |
| Red mountain estate and aythaya strengthen their position as imports falter | 54 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 55 | 1 |
| Chart 47 Company Shares 2025 | 55 | 1 |
| Graph - Chart 48 Brand Shares 2025 | 55 | 1 |
| Table/Chart: % Share (GBO) = Total volume = 2025 | 55 | 1 |
| Table/Chart: Tabular Data Analysis | 55 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 56 | 1 |
| Channels | 56 | 1 |
| Supermarkets lead distrubution as food/drink/tobacco specialists record growth | 56 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 56 | 1 |
| Table/Chart: Tabular Data Analysis | 56 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 57 | 1 |
| Online channels target the premium segment with curated experiences | 57 | 1 |
| Economic Context | 57 | 1 |
| Political | 57 | 1 |
| Graph - Economic | 57 | 1 |
| Graph - Technological | 57 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 58 | 1 |
| Graph - Chart 51 Inflation 2020-2030 | 58 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 59 | 1 |
| Graph - Population | 59 | 1 |
| Income and Expenditure | 59 | 1 |
| Lifestyles | 59 | 1 |
| Graph - Chart 53 Population 2020-2030 | 59 | 1 |
| Graph - ALCOHOLIC DRINKS IN MYANMAR | 60 | 1 |
| Graph - Chart 54 Population by Generation 2025 | 60 | 1 |
| ALCOHOLIC DRINKS IN MYANMAR | 61 | 1 |
| Graph - Report closing date: 3 June 2026 | 61 | 1 |
