Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 1 |
| List of Contents and Tables | 2 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 3 | 1 |
| Consumer Context | 3 | 1 |
| Cider/Perry in Malaysia - Category Analysis | 3 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 4 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 5 | 1 |
| Table/Chart: Tabular Data Analysis | 5 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 6 | 1 |
| Table/Chart: Tabular Data Analysis | 6 | 1 |
| Alcoholic Drinks in Malaysia - Industry Overview | 7 | 1 |
| Executive Summary | 7 | 1 |
| 2025 developments | 7 | 1 |
| Key Data Insights | 7 | 1 |
| Key Industry Trends | 7 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 8 | 1 |
| Graph - Market Polarisation | 8 | 1 |
| Graph - Focus on Heritage | 8 | 1 |
| Flavour Experiments | 8 | 1 |
| Industry Performance | 8 | 1 |
| Carlsberg and heineken raise prices as consumers trade down | 8 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 9 | 1 |
| Tariff and tax changes shift demand to affordable imports | 9 | 1 |
| Graph - Chart 2 Imports Impacted by New Tax Regimes | 9 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 10 | 1 |
| Population decline and cautious spending limit future demand | 10 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 11 | 1 |
| Graph - Total volume -Million litres | 11 | 1 |
| Graph - Chart 4 Volume Sales by Category 2025 | 11 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 12 | 1 |
| Graph - Total volume Million litres | 12 | 1 |
| Foodservice operators widen drink offerings as cost pressures ease | 12 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 13 | 1 |
| Beer Dominates Alcoholic Drinks Volumes in Malaysia | 13 | 1 |
| Graph - Chart 5 Beer Dominates Alcoholic Drinks Volumes in Malaysia | 13 | 1 |
| Beer to sustain dominance as retailers and on-trade adapt to price sensitivity | 13 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 14 | 1 |
| On-trade channel pivots to small servings and premium experiences as excise duties reshape consumer choices | 14 | 1 |
| Graph - Chart 6 Forecast Volume Sales 2020-2030 | 14 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 15 | 1 |
| Graph - Total volume Million litres CAGR 2025-2030 | 15 | 1 |
| Competitive Landscape | 15 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 16 | 1 |
| Chart 9 Company Shares 2025 | 16 | 1 |
| Table/Chart: % Share (GBO) — Total volume - 2025 | 16 | 1 |
| Table/Chart: Tabular Data Analysis | 16 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 17 | 1 |
| Channels | 17 | 1 |
| Hypermarkets leverages festive promotions to boost sales and drive footfall | 17 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 17 | 1 |
| Table/Chart: Tabular Data Analysis | 17 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 18 | 1 |
| Retailers capture price-sensitive shoppers as cost pressures intensify | 18 | 1 |
| E-commerce growth stunted by delivery costs and shopper preferences for in-store advice | 18 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 19 | 1 |
| Drink Driving | 19 | 1 |
| Advertising | 19 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 20 | 1 |
| Smoking Ban | 20 | 1 |
| Opening Hours | 20 | 1 |
| Taxation and Duty Levies | 20 | 1 |
| Operating Environment | 20 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 21 | 1 |
| Duty free | 21 | 1 |
| Cross-border/private imports | 21 | 1 |
| Economic Context | 21 | 1 |
| Political | 21 | 1 |
| Graph - Economic | 21 | 1 |
| Technological | 21 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 22 | 1 |
| Graph - Chart 13 Inflation 2020-2030 | 22 | 1 |
| Graph - Chart 15 Population 2020-2030 | 23 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 23 | 1 |
| Income and Expenditure | 23 | 1 |
| Lifestyles | 23 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 24 | 1 |
| Country Reports Disclaimer | 24 | 1 |
| Beer in Malaysia - Category Analysis | 25 | 1 |
| Key Data Insights | 25 | 1 |
| 2025 Developments | 25 | 1 |
| Beer summary | 25 | 1 |
| Key Industry Trends | 25 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 26 | 1 |
| Graph - Market Polarisation | 26 | 1 |
| Graph - Focus on Heritage | 26 | 1 |
| Flavour Experiments | 26 | 1 |
| Industry Performance | 26 | 1 |
| Economic pressures shape development of beer | 26 | 1 |
| Domestic lager sustains lead | 26 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 27 | 1 |
| Graph - Chart 18 Players Increasing Unit Selling Prices Discourages Consumption in 2025 | 27 | 1 |
| Heineken's flavour launches spark short-term excitement but fail to lift volumes | 27 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 28 | 1 |
| Graph - Total volume -Million litres | 28 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 29 | 1 |
| Graph - Total volume Million litres | 29 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 30 | 1 |
| Graph - Chart 21 Heineken Malaysia Bhd Offers Limited Edition Novel Flavour of Beer to Serve Niche Consumers | 30 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 31 | 1 |
| Graph - Chart 22 Forecast Volume Sales 2020-2030 | 31 | 1 |
| Graph - Chart 23 Forecast Volume Sales by Category 2025-2030 | 31 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 32 | 1 |
| Competitive Landscape | 32 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 33 | 1 |
| Chart 25 Company Shares 2025 | 33 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 33 | 1 |
| Table/Chart: Tabular Data Analysis | 33 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 34 | 1 |
| Channels | 34 | 1 |
| Hypermarkets channel leverages shelf space and promotions to drive beer sales | 34 | 1 |
| Table/Chart: % Share (LBN) - Total volume - 2025 | 34 | 1 |
| Table/Chart: Tabular Data Analysis | 34 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 35 | 1 |
| High delivery costs and convenience barriers limit e-commerce appeal | 35 | 1 |
| Products | 35 | 1 |
| Heineken and carlsberg drive flavour launches amid price pressure | 35 | 1 |
| Economic Context | 35 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 36 | 1 |
| Political | 36 | 1 |
| Graph - Economic | 36 | 1 |
| Technological | 36 | 1 |
| Graph - Chart 28 Real Gdp Growth 2020-2030 | 36 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 37 | 1 |
| Consumer Context | 37 | 1 |
| Population | 37 | 1 |
| Graph - Chart 30 Consumer Context for Beer | 37 | 1 |
| Income and Expenditure | 37 | 1 |
| Lifestyles | 37 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 38 | 1 |
| Graph - Chart 32 Population by Generation 2025 | 38 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 39 | 1 |
| Graph - Report closing date: 3 June 2026 | 39 | 1 |
| Cider/Perry in Malaysia - Category Analysis | 40 | 1 |
| Key Data Insights | 40 | 1 |
| 2025 Developments | 40 | 1 |
| Cider/perry summary | 40 | 1 |
| NoLo Revolution | 41 | 1 |
| Flavour Experiments | 41 | 1 |
| Industry Performance | 41 | 1 |
| Somersby achieves shelf dominance as rivals exit amid slow volume growth | 41 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 42 | 1 |
| Graph - Chart 34 Somersby's Dominance of Shelf Space Is a Barrier to Other Brands' Expansion | 42 | 1 |
| Limited-edition launches and nolo trends broaden appeal among young adults | 42 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 43 | 1 |
| Health-driven shifts and flavour innovation reshape drinking occasions | 43 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 44 | 1 |
| Graph - Total volume Thousand litres | 44 | 1 |
| Graph - Chart 36 Volume Sales by Category 2025 | 44 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 45 | 1 |
| Graph - Total volume '000 litres | 45 | 1 |
| What's Next? | 45 | 1 |
| Anticipated decline in total volume amid ongoing competition from beer | 45 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 46 | 1 |
| Graph - Graph/Chart Analysis | 46 | 1 |
| Bundle offers and expanded distribution channels drive brand visibility | 46 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 47 | 1 |
| Graph - Chart 38 Forecast Volume Sales 2020-2030 | 47 | 1 |
| Graph - Chart 39 Forecast Volume Sales by Category 2025-2030 | 47 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 48 | 1 |
| Graph - Total volume '000 litres CAGR 2025-2030 | 48 | 1 |
| Competitive Landscape | 48 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 49 | 1 |
| Chart 41 Company Shares 2025 | 49 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 49 | 1 |
| Table/Chart: Tabular Data Analysis | 49 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 50 | 1 |
| Channels | 50 | 1 |
| Carlsberg and heineken prioritise hypermarkets to boost cider sales | 50 | 1 |
| High delivery fees and offline promotions limit online cider sales | 50 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 50 | 1 |
| Table/Chart: Tabular Data Analysis | 50 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 51 | 1 |
| Economic Context | 51 | 1 |
| Political | 51 | 1 |
| Graph - Economic | 51 | 1 |
| Graph - Technological | 51 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 52 | 1 |
| Graph - Chart 45 Inflation 2020-2030 | 52 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 53 | 1 |
| Graph - Population | 53 | 1 |
| Graph - Income and Expenditure | 53 | 1 |
| Lifestyles | 53 | 1 |
| Graph - Chart 47 Population 2020-2030 | 53 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 54 | 1 |
| Country Reports Disclaimer | 54 | 1 |
| RTDs in Malaysia - Category Analysis | 55 | 1 |
| Key Data Insights | 55 | 1 |
| 2025 Developments | 55 | 1 |
| Rtds summary | 55 | 1 |
| Key Industry Trends | 55 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 56 | 1 |
| Graph - Market Polarization | 56 | 1 |
| Shrinkflation and Sizing | 56 | 1 |
| Industry Performance | 56 | 1 |
| Suntory product shortages and excise hikes drive consumer retreat | 56 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 57 | 1 |
| Spirit-based brands maintain dominance | 57 | 1 |
| Graph - Chart 50 Rtds Volumes Dampened by Economy Uncertainty in 2025 | 57 | 1 |
| Excise policy shifts and price rises prompt consumer downtrading | 57 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 58 | 1 |
| Graph - Chart 51 Players Increase Unit Selling Prices and Maintain Pack Sizes in 2025 | 58 | 1 |
| Graph - Chart 52 Volume Sales 2020-2030 | 58 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 59 | 1 |
| Graph - Total volume Thousand litres | 59 | 1 |
| Graph - Chart 53 Volume Sales by Category 2025 | 59 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 60 | 1 |
| Graph - Total volume '000 litres | 60 | 1 |
| Foodservice and grocery retailers expand offerings as costs ease | 60 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 61 | 1 |
| Suntory holdings exits as consumers trade down to alternatives | 61 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 62 | 1 |
| Graph - Total volume "000 litres - % Y-O-Y Growth | 62 | 1 |
| Graph - Chart 55 Forecast Volume Sales by Category 2025-2030 | 62 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 63 | 1 |
| Graph - Total volume '000 litres CAGR 2025-2030 | 63 | 1 |
| Competitive Landscape | 63 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 64 | 1 |
| Chart 57 Company Shares 2025 | 64 | 1 |
| Table/Chart: % Share (GBO) - Total volume - 2025 | 64 | 1 |
| Table/Chart: Tabular Data Analysis | 64 | 1 |
| Table/Chart: % Share (LBN) - Total volume 2025 | 64 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 65 | 1 |
| Channels | 65 | 1 |
| Sales promoters and in-person comparison limit online retail expansion | 65 | 1 |
| Economic Context | 65 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 66 | 1 |
| Political | 66 | 1 |
| Graph - Economic | 66 | 1 |
| Technological | 66 | 1 |
| Graph - Chart 60 Real Gdp Growth 2020-2030 | 66 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 67 | 1 |
| Consumer Context | 67 | 1 |
| Population | 67 | 1 |
| Graph - Chart 62 Consumer Context for Rtds | 67 | 1 |
| Income and Expenditure | 67 | 1 |
| Lifestyles | 67 | 1 |
| Graph - ALCOHOLIC DRINKS IN MALAYSIA | 68 | 1 |
| Graph - Chart 64 Population by Generation 2025 | 68 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 69 | 1 |
| Graph - Report closing date: 3 June 2026 | 69 | 1 |
| Spirits in Malaysia - Category Analysis | 70 | 1 |
| Key Data Insights | 70 | 1 |
| 2025 Developments | 70 | 1 |
| Spirits summary | 70 | 1 |
| Key Industry Trends | 70 | 1 |
| ALCOHOLIC DRINKS IN MALAYSIA | 71 | 1 |
| Graph - Market Polarisation | 71 | 1 |
| Flavour Experiments | 71 | 1 |
| Industry Performance | 71 | 1 |
| Affluent consumers shift to affordable brands amid rising costs | 71 | 1 |
