Sections
| Title | Starting Page | Number of Pages |
|---|
| Cover Page | 1 | 8 |
| CONTENTS | 9 | 2 |
| A Short Sports Industry Glossary | 11 | 10 |
| INTRODUCTION | 21 | 2 |
| HOW TO USE THIS BOOK | 23 | 4 |
| Chapter 1 | 27 | 25 |
| 1) Introduction to the Sports Industry | 28 | 1 |
| 2) NFL: The Biggest Money in U.S. Sports/Lockout Threatens 2011-12 Season | 29 | 3 |
| 3) Revenue Sharing Boosts Major League Baseball | 32 | 1 |
| 4) NBA Team Values Fall/Lockout Looms for 2011-12 Season | 33 | 1 |
| 5) NHL Team Differences Result in Financial Haves and Have-Nots | 34 | 1 |
| 6) NASCAR Revenues Face Challenges/Best Teams Require Massive Investment | 35 | 1 |
| 7) Television Rights Contracts Bring in Lucrative Revenues for Major Leagues | 35 | 1 |
| 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own | 36 | 1 |
| 9) NCAA College Sports Are Big Revenue Earners | 37 | 1 |
| 10) PGA Golf Tournaments Grow inI nternational Markets/Golf Returns to the Olympics | 38 | 1 |
| 11) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online | 39 | 1 |
| 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages | 39 | 2 |
| 13) Lacrosse May Be the Fastest-Growing Team Sport in America | 41 | 1 |
| 14) Sports Agents Become Indispensable/Sports Marketing Booms in China | 41 | 1 |
| 15) New Platforms Revolutionize Electronic Games/Microsoft s New Kinect Raises the Standard | 42 | 2 |
| 16) Online Play/Social Gaming on the Rise | 44 | 1 |
| 17) 3-D Games Open New Opportunities/Some Safety Concerns Arise | 45 | 1 |
| 18) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants | 46 | 1 |
| 19) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel | 46 | 1 |
| 20) Athletic Footwear Draws Big Names from Athletes to Designers | 47 | 1 |
| 21) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China | 48 | 1 |
| 22) Exercise Apparel Sales Fall Slightly | 48 | 1 |
| 23) Nanotechnology Has a Growing Role in Sports Equipment | 49 | 1 |
| 24) High-Tech, Nanotech and Smart Fabrics Proliferate | 49 | 3 |
| Chapter 2 | 52 | 10 |
| Sports Industry Overview | 53 | 1 |
| Selected U.S. Sports Industry Revenues: 2003-2009 | 54 | 1 |
| Sports Industry Expenses &Sources of Revenue, U.S.:2006-2009 | 55 | 1 |
| U.S. Spectator Sports, Performing Arts &Related Industries, Breakdown of Expenses: 2006-2009 | 56 | 1 |
| Estimated Annual Sporting Goods Stores Retail Sales, Inventories &Purchases: 2001-2009 | 57 | 1 |
| Exports of Sporting &Athletic Equipment, U.S.: 2005-Q1 2011 | 58 | 1 |
| Imports of Sporting &Athletic Equipment, U.S.: 2005-Q1 2011 | 59 | 1 |
| Overview of the Media Contracts of the Four Big Sports | 60 | 1 |
| Sports Industry Employment by Business Type, U.S.: 2006-2010 | 61 | 1 |
| Chapter 3 | 62 | 27 |
| Chapter 4 | 89 | 29 |
| INDUSTRY LIST, WITH CODES | 90 | 2 |
| INDEX OF COMPANIES WITHIN INDUSTRY GROUPS | 92 | 9 |
| ALPHABETICAL INDEX | 101 | 3 |
| INDEX OF U.S. HEADQUARTERS LOCATION BY STATE | 104 | 4 |
| INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY | 108 | 1 |
| INDEX BY REGIONS OF THE U.S. WHERE THE FIRMS HAVE LOCATIONS | 109 | 7 |
| INDEX OF FIRMS WITH INTERNATIONAL OPERATIONS | 116 | 2 |
| Individual Profiles On Each OfTHE SPORTS 350 | 118 | 356 |
| ADDITIONAL INDEXES | 474 | 27 |
| INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN &MINORITIES | 475 | 2 |
| INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS | 477 | 24 |
