Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 3 |
| PLUNKETT S SPORTS INDUSTRY ALMANAC 2015 | 4 | 4 |
| CONTENTS | 8 | 2 |
| INTRODUCTION | 10 | 2 |
| HOW TO USE THIS BOOK | 12 | 3 |
| Chapter 1 MAJOR TRENDS AFFECTING THE SPORTS INDUSTRY | 15 | 26 |
| 1) Introduction to the Sports Industry | 16 | 2 |
| 2) NFL (National Football League): The Biggest Money in U.S. Sports | 18 | 1 |
| 3) Broadcasting Fees, Digital Access and Investment Savvy Boost MLB (Major League Baseball) | 19 | 2 |
| 4) NBA (National Basketball Association) Regroups Under New Contract | 21 | 1 |
| 5) NHL (National Hockey League) Team Differences Result in Financial Haves and Have-Nots | 22 | 1 |
| 6) NASCAR s Best Teams Require Massive Investment | 22 | 1 |
| 7) Television Rights Contracts Bring in Lucrative Revenues for Major Leagues | 23 | 1 |
| 8) World Soccer Faces Trouble Due to Lack of Parity/MLS (Major League Soccer) Holds Its Own | 24 | 1 |
| 9) NCAA College Sports Are Big Revenue Earners | 25 | 1 |
| 10) PGA (Professional Golf Association) Tournaments Grow in International Markets/Golf Returns to the Olympics | 26 | 1 |
| 11) Fantasy Sports Post Growth, Creating $3.6 Billion in Revenue Online | 27 | 1 |
| 12) Sports Equipment and Apparel Manufacturers Offer the Latest High-Tech Advantages Such as Wearable Sensors | 27 | 2 |
| 13) Lacrosse Is Among the Fastest-Growing Team Sports in America | 29 | 1 |
| 14) Sports Agents Become Indispensable/Sports Marketing Booms in China | 30 | 1 |
| 15) New Electronic Game Consoles Help Revive Sales | 31 | 3 |
| 16) 3-D Games Open New Opportunities/Immersion Games Offer Virtual Reality | 34 | 1 |
| 17) Hiking, Walking and Running The Least Expensive Sports Draw the Most Participants | 34 | 1 |
| 18) Bicycle Sharing Grows in Major Cities, But Financial Outlook Is Poor | 34 | 2 |
| 19) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel | 36 | 1 |
| 20) Athletic Footwear Draws Big Names from Athletes to Designers | 37 | 1 |
| 21) The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere | 37 | 1 |
| 22) Exercise Apparel Sales Rise | 38 | 1 |
| 23) Nanotechnology Has a Growing Role in Sports Equipment | 38 | 1 |
| 24) High-Tech, Nanotech and Smart Fabrics Proliferate/Flyknit May Revolutionize Manufacture of Shoes | 39 | 2 |
| Chapter 2 SPORTS INDUSTRY STATISTICS | 41 | 11 |
| Sports Industry Overview | 42 | 1 |
| Selected U.S. Sports Industry Revenues: 2007-2013 | 43 | 1 |
| Sports Industry, Estimated Sources of Revenue &Expenses, U.S.: 2008-2012 | 44 | 1 |
| U.S. Spectator Sports, Performing Arts &Related Industries, Breakdown of Expenses: 2007-2012 | 45 | 1 |
| Estimated Annual Sporting Goods Stores Retail Sales, Inventories &Purchases: 2004-2012 | 46 | 1 |
| Estimated Monthly Sporting Goods Stores Retail Sales: 1992-April 2014 | 47 | 1 |
| Exports of Sporting &Athletic Equipment, U.S.: 2008-Q1 2014 | 48 | 1 |
| Imports of Sporting &Athletic Equipment, U.S.: 2008-Q1 2014 | 49 | 1 |
| Overview of the Media Contracts of the Four Big Sports | 50 | 1 |
| Sports Industry Employment by Business Type, U.S.: 2009-2013 | 51 | 1 |
| Chapter 3 IMPORTANT SPORTS INDUSTRY CONTACTS | 52 | 27 |
| Chapter 4 THE SPORTS 350: WHO THEY ARE AND HOW THEY WERE CHOSEN | 79 | 388 |
| INDUSTRY LIST, WITH CODES | 80 | 2 |
| INDEX OF COMPANIES WITHIN INDUSTRY GROUPS | 82 | 9 |
| ALPHABETICAL INDEX | 91 | 3 |
| INDEX OF U.S. HEADQUARTERS LOCATION BY STATE | 94 | 4 |
| INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY | 98 | 1 |
| Individual Profiles On Each Of THE SPORTS 350 | 99 | 368 |
| ADDITIONAL INDEXES | 467 | 22 |
| INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN &MINORITIES | 468 | 2 |
| INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS | 470 | 19 |
| A Short Sports Industry Glossary | 489 | 11 |
