Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 3 |
| PLUNKETT S GAMES, APPS &SOCIAL MEDIA INDUSTRY ALMANAC 2015 | 4 | 4 |
| CONTENTS | 8 | 2 |
| INTRODUCTION | 10 | 2 |
| HOW TO USE THIS BOOK | 12 | 3 |
| Chapter 1 MAJOR TRENDS AFFECTING THE GAMES, APPS &SOCIAL MEDIA INDUSTRY | 15 | 19 |
| 1) Introduction to the Games, Apps and Social Media Industry | 15 | 3 |
| 2) User Generated Content Drives Social Media and Generates Ad Revenues | 18 | 1 |
| 3) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market | 19 | 2 |
| 4) Social Media Privacy Concerns Plague the Industry | 21 | 1 |
| 5) Multimedia Hub Homes Slowly Become a Reality/TVs Are Internet Ready | 21 | 2 |
| 6) New Electronic Game Consoles Help Revive Sales | 23 | 3 |
| 7) 3-D Games Open New Opportunities/Immersion Games Offer Virtual Reality | 26 | 1 |
| 8) PC Sales Drop While Tablet and Smartphone Sales Soar/eBook Sales Grow | 26 | 1 |
| 9) Bluetooth Provides Wireless Connectivity to Millions of Cellphones and Other Devices | 27 | 1 |
| 10) Fantasy Sports Post Growth, Creating $3.6 Billion in Revenue | 28 | 1 |
| 11) Online and Mobile Game Playing Booms/Multi-Player Gaming (MMORPG) is Strong Worldwide | 28 | 2 |
| 12) Virtual Worlds Open Up New Revenue Sources for Games Publishers | 30 | 1 |
| 13) App Revenues Approach $26 Billion | 30 | 1 |
| 14) Wireless Devices are Fastest Growing Platform for Electronic Games | 31 | 1 |
| 15) Ford Sync and Microsoft Software Race to Bring Onboard Apps to New Car Buyers/In-Car Internet Grows | 32 | 1 |
| 16) Gamification: Games Technology Boosts Education and Training | 33 | 1 |
| Chapter 2 GAMES, APPS &SOCIAL MEDIA INDUSTRY STATISTICS | 34 | 17 |
| Games, Apps and Social Media Industry Overview | 35 | 1 |
| Internet Usage Demographics, U.S.: 2014 | 36 | 1 |
| Top 10 Social Networking Websites: May 2014 | 37 | 1 |
| Percent of Internet Users who Use Social Networking Sites, U.S.: 2013 | 38 | 1 |
| Top 5 Search Engines, U.S.: May 2014 | 39 | 1 |
| Home Broadband Adoption Demographics, U.S.: 2013 | 40 | 1 |
| Smartphone Adoption Demographics, U.S.: 2014 | 41 | 1 |
| Number of Business &Residential High Speed Internet Lines, U.S.: 2008-2013 | 42 | 1 |
| Number of Business &Residential High Speed Internet Lines, by Speed, U.S.: 2009-2012 | 43 | 1 |
| Quarterly Software Publishing Industry Revenues, U.S.: 1st Quarter 2013-1st Quarter 2014 | 44 | 1 |
| Software Publishing Industry, U.S.: Estimated Revenue, Inventories &Expenses: 2008-2013 | 45 | 1 |
| Software Publishing Industry, U.S.: Estimated Operating Expenses: 2008-2012 | 46 | 1 |
| Wireless Telecommunications Carriers (except Satellite), U.S.: Estimated Sources of Revenue &Expenses: 2010-2013 | 47 | 1 |
| Internet Publishing &Broadcasting &Web Search Portals, U.S.: Estimated Sources of Revenue &Expenses: 2008-2013 | 48 | 1 |
| Estimated U.S. Information &Entertainment Sector Revenues by NAICS Code: 2008-2013 | 49 | 1 |
| Wireless Standards &Speeds | 50 | 1 |
| Chapter 3 IMPORTANT GAMES, APPS &SOCIAL MEDIA INDUSTRY CONTACTS | 51 | 26 |
| Chapter 4 THE GAMES, APPS &SOCIAL MEDIA 200: WHO THEY ARE AND HOW THEY WERE CHOSEN | 77 | 205 |
| INDUSTRY LIST, WITH CODES | 78 | 2 |
| INDEX OF COMPANIES WITHIN INDUSTRY GROUPS | 80 | 5 |
| ALPHABETICAL INDEX | 85 | 2 |
| INDEX OF U.S. HEADQUARTERS LOCATION BY STATE | 87 | 1 |
| INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY | 88 | 2 |
| Individual Data Profiles On Each Of THE GAMES, APPS &SOCIAL MEDIA 200 | 90 | 192 |
| ADDITIONAL INDEXES | 282 | 13 |
| INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN &MINORITIES | 283 | 1 |
| INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS | 284 | 11 |
| A Short Games, Apps &Social Media Industry Glossary | 295 | 24 |
