Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 2 |
| PLUNKETT S E-COMMERCE &INTERNET BUSINESS TRENDS &STATISTICS 2015 | 3 | 3 |
| CONTENTS | 6 | 2 |
| Chapter 1 MAJOR TRENDS AFFECTING THE E-COMMERCE &INTERNET BUSINESS | 8 | 38 |
| 1) Introduction to the E-Commerce &Internet Business | 9 | 2 |
| 2) Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges | 11 | 1 |
| 3) Amazon Continues to Boost Its Market Share | 12 | 1 |
| 4) Wi-Fi Enables Wireless Traffic Growth | 13 | 2 |
| 5) Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast Broadband Expands | 15 | 1 |
| 6) Fiber-to-the-Home (FTTH) Gains Traction | 16 | 1 |
| 7) Cloud Computing, Software as a Service (SaaS) Point the Way to the Future | 16 | 2 |
| 8) Security Needs Flourish/Firefox and Google Chrome Grow | 18 | 2 |
| 9) HTML5 Makes Web Pages More Interactive, Sets up the Semantic Web 3.0 of the Future | 20 | 1 |
| 10) Chinese Consumers Near $500 Billion in Annual B2C Purchases Online | 20 | 1 |
| 11) VOIP (Telephony over the Internet) Continues To Revolutionize the Telecommunications Industry | 21 | 1 |
| 12) Telecommunications Systems Move Online Including Unified Communications, Telepresence | 22 | 1 |
| 13) Carriers Eliminate Unlimited Access Plans for Smartphones and Landlines, Up Profit Potential | 23 | 2 |
| 14) 3G and 4G Networks Rollout Worldwide/5G on the Horizon/Massive Investments Required | 25 | 1 |
| 15) Social Media Privacy Concerns Plague the Industry | 26 | 1 |
| 16) User Generated Content Drives Social Media and Generates Ad Revenues | 27 | 1 |
| 17) Online Travel and Tourism Booking Continues Strong Growth | 28 | 2 |
| 18) Apple s iTunes Sets the Standard in the Music Industry, but Faces Competition from Internet Radio | 30 | 1 |
| 19) Tablets and Smartphones Cause Shift in Desktop PC Market/eBook Sales Top $1.3 Billion Yearly in the U.S. | 31 | 1 |
| 20) Cable and Satellite TV Lose Subscribers/Cheaper Streaming Options Proliferate, Including Netflix | 32 | 3 |
| 21) Quality of Care and Health Care Outcomes Data Become Available Online | 35 | 1 |
| 22) Online Banking Grows on Mobile Devices/The Internet and ATMs Replace Branches and Tellers | 36 | 2 |
| 23) Insurance Direct Selling and E-CommerceGrow | 38 | 1 |
| 24) Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention | 39 | 1 |
| 25) The Internet of Things (IoT) and M2M: Wireless Sensors to Boom, Aided by Nanotechnology | 40 | 2 |
| 26) Manhattan s FreshDirect Sets the Pace in Grocery Sales Over the Internet | 42 | 1 |
| 27) Net Neutrality Regulation Looms/European Regulators Restrain U.S. Technology Firms | 43 | 1 |
| 28) Designers and Manufacturers Bypass the Middleman with Direct-to-Consumer Online Business Models | 44 | 1 |
| 29) Light-Weight Satellites, Solar-Powered Drones and Giant Helium Balloons Studied for Internet Access | 45 | 1 |
| Chapter 2 E-COMMERCE &INTERNET BUSINESS STATISTICS | 46 | 17 |
| E-Commerce &Internet Business Overview | 47 | 1 |
| Estimated Quarterly U.S. Retail Sales, Total &E-Commerce: 1st Quarter 2006-3rd Quarter 2014 | 48 | 1 |
| E-Commerce Related Services Quarterly Revenue, U.S.: 2013-2014 | 49 | 1 |
| U.S. Retail Trade Sales, Total &E-commerce: 2011-2014 | 50 | 1 |
| Total &E-commerce Sales for Electronic Shopping &Mail-Order Houses, by Merchandise Line, U.S.: 2009-2012 | 51 | 1 |
| Total &E-commerce Sales for Electronic Shopping &Mail-Order Houses, by Merchandise Line, U.S.: 2011-2014 | 52 | 1 |
| Internet Access Technologies Compared | 53 | 1 |
| Number of Business &Residential High Speed Internet Lines, U.S.: 2008-2014 | 54 | 1 |
| Number of Business &Residential High Speed Internet Lines, by Speed, U.S.: 2010-2013 | 55 | 1 |
| Home Broadband Adoption Demographics, U.S.: September 2013 | 56 | 1 |
| Smartphone Adoption Demographics, U.S.: 2014 | 57 | 1 |
| Internet Users by Demographic Group, U.S.: 2014 | 58 | 1 |
| Amazon.com, Inc. Annual Sales &Income: 2009-2014 | 59 | 1 |
| eBay Quarterly &Annual Statistics: 2010-2014 | 60 | 1 |
| Employment in E-commerce &Internet-related Fields, U.S.: 1998-2014 | 61 | 2 |
