Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 2 |
| PLUNKETT S ADVERTISING &BRANDING INDUSTRY TRENDS &STATISTICS 2015 | 3 | 3 |
| CONTENTS | 6 | 2 |
| Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING &BRANDING INDUSTRY | 8 | 28 |
| 1) Introduction to the Advertising and Branding Industry | 9 | 3 |
| 2) Agencies Face Both Evolving Client Needs and Vast Changes in Media | 12 | 2 |
| 3) Global Media Giants Acquire both Content and Distribution | 14 | 1 |
| 4) Online Advertising Becomes More Targeted, Takes 27% Share of U.S. Advertising Market/Programmatic Ad Buying Dominates the Market | 15 | 2 |
| 5) Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention | 17 | 1 |
| 6) Google and YouTube Dominate Online Video Advertising | 18 | 1 |
| 7) Global Broadband Market Tops 3 Billion Subscribers, Fixed and Wireless/Ultrafast Broadband Expands | 18 | 1 |
| 8) Television Ads Evolve to Face New Challenges, Formats and Online Competitors | 19 | 2 |
| 9) DVR Market Evolves/Time-Shifting Hurts Advertisers | 21 | 2 |
| 10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 23 | 1 |
| 11) Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated | 24 | 1 |
| 12) Social Media to Generate $23.6 Billion in Global Ad Revenues | 25 | 2 |
| 13) Email Reigns as One of the Single Most Effective Advertising Tools Marketing and advertising managers have | 27 | 1 |
| 14) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps | 27 | 2 |
| 15) Billboards Go Digital | 29 | 1 |
| 16) Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate | 29 | 1 |
| 17) Private Label Brands Grow in Share of Total Store Sales | 30 | 1 |
| 18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 31 | 1 |
| 19) Hispanic Market Attracts Growing Advertising and Marketing Focus | 32 | 1 |
| 20) Ad Market in China Booms | 33 | 1 |
| 21) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics | 33 | 3 |
| Chapter 2 ADVERTISING &BRANDING INDUSTRY STATISTICS | 36 | 12 |
| Advertising &Branding Industry Overview | 37 | 1 |
| Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2014 | 38 | 1 |
| Advertising Agencies, Public Relations Agencies &Direct Mail Advertising: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 39 | 1 |
| Employment in Advertising &Related Industries, U.S.: 1990-2015 | 40 | 1 |
| Internet Publishing &Broadcasting &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2008-2014 | 41 | 1 |
| Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 42 | 1 |
| Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 43 | 1 |
| Radio Networks &Radio Stations: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 44 | 1 |
| Television Broadcasting: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 45 | 1 |
| Cable &Other Subscription Programming: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 46 | 2 |
