Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary) - Plunkett Research

Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary)

Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary) - Plunkett Research
Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary)
Published Jul 16, 2014
44 pages — Published Jul 16, 2014
Price US$ 199.99  |  Buy this Report Now

About This Report

  
Abstract:

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY TRENDS & STATISTICS 2014
Key Findings:
-Plunkett Research lists top 350 companies in Apparel and Textiles and names top trends changing the industry for the mid term.
Key Features:
-Industry trends analysis, market data and competitive intelligence
-Market forecasts and Industry Statistics
-Industry Associations and Professional Societies List
-In-Depth Profiles of hundreds of leading companies
-Industry Glossary
-Buyer may register for free access to search and export data at Plunkett Research Online
-Link to our 5-minute video overview of this industry
Pages: 486
Statistical Tables Provided: 10
Companies Profiled: 356
Geographic Focus: Global
A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.
-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?
-What are the top companies and what are their revenues?
Contents, Statistics, Forecasts and Analysis Include:
Major Trends Affecting the Apparel & Textiles Industry
1)Introduction to the Apparel & Textiles Industry
2)Globalization Impacts Apparel: Wages Rise in China/Vietnam, Cambodia and Other Countries Gain Market Share
3)Upswing in U.S. Apparel and Textile Manufacturing Jobs as Firms Reshore
4)Western Apparel Firms Look to the Chinese Retail Market for Growth
5)Working Conditions and Workers? Rights Become Major Considerations as Work Moves from China to Lower-Cost Nations
6)High-Tech, Nanotech and Smart Fabrics Proliferate/Flyknit May Revolutionize Manufacture of Shoes
7)Wearable Electronics and Electronics Incorporated into Apparel Begin to Enter the Marketplace
8)Exercise Apparel Sales Rise
9)Athletic Footwear Sales Soar, Draws Big Names from Athletes to Designers
10)3PL Supply Chain Management Evolves to Serve the Global Market
11)The Vast Majority of Shoes Sold in the U.S. Are Made Elsewhere
12)Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges
13)Plus Sizes Market Evolves to Serve Overweight Consumers
14)Discount Clothing Retailers See Promise in Designer Lines
Apparel & Textiles Industry Statistics
1)Apparel & Textiles Industry Overview
2)U.S. Apparel Manufacturing Producer Price Index (PPI): 2003-2014
3)Percent Change in Annual U.S. Apparel Manufacturing Producer Prices: 2006-2013
4)Top 50 Countries Exporting Textiles & Apparel to the U.S., All MFA Fibers: 2012-2013
5)Top 50 Destinations of U.S. Textiles & Apparel Exports: 2012-2013
6)Top 25 Countries Exporting Apparel & Non-Apparel Textiles to the U.S., All MFA Fibers: 2012-2013
7)Top 15 Countries Exporting Fabric, Man-Made Fiber Products, Cotton Products & Wool Products to the U.S., All MFA Fibers: 2012-2013

  
Source:
Document ID
978-1-62831-004-7
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Format:
PDF Adobe Acrobat
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Sections

TitleStarting PageNumber of Pages
COVER12
PLUNKETT S ADVERTISING &BRANDING INDUSTRY TRENDS &STATISTICS 201433
CONTENTS61
Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING &BRANDING INDUSTRY726
  1) Introduction to the Advertising and Branding Industry73
  2) Agencies Face Both Evolving Client Needs and Vast Changes in Media103
  3) Global Media Giants Acquire both Content and Distribution131
  4) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market133
  5) Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention161
  6) Google Dominates Online Video Advertising161
  7) Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless162
  8) Television Ads Evolve to Face New Challenges181
  9) DVR Market Evolves/Time-Shifting Hurts Advertisers192
  10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar211
  11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated221
  12) User Generated Content Drives Social Media and Generates Ad Revenues231
  13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps242
  14) Billboards Go Digital261
  15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly271
  16) Private Label Brands Grow in Share of Total Store Sales281
  17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers291
  18) Hispanic Market Attracts Growing Advertising and Marketing Focus301
  19) Ad Market in China Booms301
  20) Growth in Big Data Supported by Expansion of Cloud Computing312
Chapter 2 ADVERTISING &BRANDING INDUSTRY STATISTICS3312
  Advertising &Branding Industry Overview341
  Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013351
  Advertising Agencies, Public Relations Agencies &Direct Mail Advertising: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013361
  Employment in Advertising &Related Industries, U.S.: 1990-2014371
  Internet Publishing &Broadcasting &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2008-2013381
  Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013391
  Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013401
  Radio Networks &Radio Stations: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013411
  Television Broadcasting: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013421
  Cable &Other Subscription Programming: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013432

Table Of Contents

Plunkett Research—Plunkett Research, Ltd., established in 1985, is a leading provider of business and industry information to the corporate, library, academic and government markets. We specialize in market research that analyzes industry trends, provides competitive intelligence and determines the scope and qualities of market leaders.

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Cite this Report

  
MLA:
Plunkett Research. "Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary)" Jul 16, 2014. Alacra Store. May 04, 2025. <http://www.alacrastore.com/storecontent/Plunkett-Research/Plunkett-s-Advertising-and-Branding-Industry-Trends-and-Statistics-2014-Summary-2082-1239>
  
APA:
Plunkett Research. (2014). Plunkett's Advertising and Branding Industry Trends and Statistics 2014 (Summary) Jul 16, 2014. New York, NY: Alacra Store. Retrieved May 04, 2025 from <http://www.alacrastore.com/storecontent/Plunkett-Research/Plunkett-s-Advertising-and-Branding-Industry-Trends-and-Statistics-2014-Summary-2082-1239>
  
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