Sections
Title | Starting Page | Number of Pages |
---|
COVER | 1 | 2 |
PLUNKETT S ADVERTISING &BRANDING INDUSTRY TRENDS &STATISTICS 2014 | 3 | 3 |
CONTENTS | 6 | 1 |
Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING &BRANDING INDUSTRY | 7 | 26 |
1) Introduction to the Advertising and Branding Industry | 7 | 3 |
2) Agencies Face Both Evolving Client Needs and Vast Changes in Media | 10 | 3 |
3) Global Media Giants Acquire both Content and Distribution | 13 | 1 |
4) Online Advertising Becomes More Targeted, Takes 25% Share of U.S. Advertising Market | 13 | 3 |
5) Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention | 16 | 1 |
6) Google Dominates Online Video Advertising | 16 | 1 |
7) Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless | 16 | 2 |
8) Television Ads Evolve to Face New Challenges | 18 | 1 |
9) DVR Market Evolves/Time-Shifting Hurts Advertisers | 19 | 2 |
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 21 | 1 |
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated | 22 | 1 |
12) User Generated Content Drives Social Media and Generates Ad Revenues | 23 | 1 |
13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps | 24 | 2 |
14) Billboards Go Digital | 26 | 1 |
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly | 27 | 1 |
16) Private Label Brands Grow in Share of Total Store Sales | 28 | 1 |
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 29 | 1 |
18) Hispanic Market Attracts Growing Advertising and Marketing Focus | 30 | 1 |
19) Ad Market in China Booms | 30 | 1 |
20) Growth in Big Data Supported by Expansion of Cloud Computing | 31 | 2 |
Chapter 2 ADVERTISING &BRANDING INDUSTRY STATISTICS | 33 | 12 |
Advertising &Branding Industry Overview | 34 | 1 |
Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013 | 35 | 1 |
Advertising Agencies, Public Relations Agencies &Direct Mail Advertising: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 36 | 1 |
Employment in Advertising &Related Industries, U.S.: 1990-2014 | 37 | 1 |
Internet Publishing &Broadcasting &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2008-2013 | 38 | 1 |
Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 39 | 1 |
Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 40 | 1 |
Radio Networks &Radio Stations: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 41 | 1 |
Television Broadcasting: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 42 | 1 |
Cable &Other Subscription Programming: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 43 | 2 |