Plunkett's Advertising and Branding Industry Trends and Statistics 2011 (Summary)

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY TRENDS & STATISTICS 2011

Key Features:

- Industry trends analysis, market data and competitive intelligence
- Market forecasts and Industry Statistics
- Buyer may register for access to search and export data at Plunkett Research Online

Pages: 47
Statistical Tables Provided: 12
Geographic Focus: Global

A condensed market research report excerpted from Plunkett?s Advertising & Branding Industry Almanac 2011, including forecasts and market estimates, technologies analysis and vital statistical tables. You will gain significant insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry
1) Media Consolidation and Globalization
2) Online Advertising Becomes Targeted, Nears 17% of Total U.S. Advertising Market
3) Groupon and Other Coupon Firms Compete Aggressively for Consumers? Attention
4) Targeted Online Advertising and Social Network Advertising Boost Revenues
5) Google Dominates Online Video Advertising
6) Broadband Market Nears 1 Billion Users
7) Television Attempts to Evolve to Face New Challenges
8) DVR Market Evolves/Time-Shifting Hurts Advertisers
9) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12) Newspapers and Magazines Face Difficult Times
13) Billboards Go Digital
14) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16) Private Label Brands Boom
17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
18) Hispanic Market Gets Growing Advertising and Marketing Focus
19) Ad Market in China Booms

Advertising & Branding Industry Statistics
1) Advertising & Branding Industry Overview
2) Comparative Global Advertisement Revenue Figures by Type, 2006 & 2011
3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-2009
4) Annual U.S. Newspaper Advertising Expenditures: 1990-2010
5) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-2009
6) Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2009-2010
7) U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2010
8) Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 2010
9) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2006-2009
10) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2006-2009
11) Top 10 U.S. Web Parent Companies, Home & Work: February 2011
12) Top 10 Global Web Parent Companies, Home & Work: January 2011