Sections
| Title | Starting Page | Number of Pages |
|---|
| CONTENTS | 7 | 1 |
| Chapter 1 | 8 | 22 |
| Introduction to the Advertising and Branding Industry | 8 | 4 |
| Media Consolidation and Globalization | 12 | 1 |
| Online Advertising Becomes Targeted, Nears 14% of Total Advertising Market | 13 | 2 |
| Google Dominates Online Video Advertising | 15 | 1 |
| Last Mile Challenges Tumble; Mass Broadband Markets Emerge | 15 | 1 |
| Television Attempts to Evolve to Face New Challenges | 16 | 2 |
| DVR Market Evolves/Time-Shifting Hurts Advertisers | 18 | 1 |
| TV over IP TV Networks, Cable Companies and Web Sites Converge | 19 | 1 |
| Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 20 | 1 |
| Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated | 21 | 1 |
| Newspapers and Magazines Face Difficult Times | 22 | 2 |
| Billboards Go Digital | 24 | 1 |
| GPS and Location Based Services (LBS) Enhance Cellphone Subscriptions | 24 | 1 |
| Mobile Coupons Become a Reality | 25 | 1 |
| Alternative Media Sometimes Work Wonders/Viral Marketing Grows | 26 | 1 |
| Private Label Brands Boom | 27 | 1 |
| LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 27 | 1 |
| Hispanic Market Gets Growing Advertising and Marketing Focus | 28 | 1 |
| Ad Market in China Booms | 29 | 1 |
| Chapter 2 | 30 | 21 |
| Advertising &Branding Industry Overview | 31 | 1 |
| Worldwide Media Supplier Core Advertising Revenues: 2000-2015 | 32 | 1 |
| Media Supplier Advertising Revenues Forecast, U.S.: 2009-2011 | 33 | 1 |
| Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2004-2008 | 34 | 1 |
| Annual U.S. Newspaper Advertising Expenditures: 1990-2009 | 35 | 1 |
| Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2004-2008 | 36 | 1 |
| U.S. Magazine Advertising Revenue &Pages for PIB Measured Magazines: 1960-2009 | 37 | 1 |
| Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2008-2009 | 38 | 2 |
| Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 2009 | 40 | 1 |
| Radio Networks, Radio Stations, Television Broadcasting &Cable &Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2005-2008 | 41 | 1 |
| Internet Publishing &Broadcasting, Internet Service Providers &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2005-2008 | 42 | 1 |
| Top 10 Global Web Parent Companies, Home &Work: February 2010 | 43 | 1 |
| Top 25 U.S. Web Parent Companies at Home &Work, by Unique Audience &Time Spent: December 2009 | 44 | 1 |
| Compounded Annual Growth Rate for Global Media Supplier Advertising Revenues: 2010-2015 | 45 | 1 |
| Core Media Advertising Revenues, U.S.: 2005 | 46 | 1 |
| Core Media Advertising Revenues, U.S.: 2010 | 47 | 1 |
| Core Media Advertising Revenues, U.S.: 2015 | 48 | 3 |
