Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 3 |
| PLUNKETT S ADVERTISING &BRANDING INDUSTRY ALMANAC 2016 | 4 | 4 |
| CONTENTS | 8 | 2 |
| INTRODUCTION | 10 | 2 |
| HOW TO USE THIS BOOK | 12 | 3 |
| Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING &BRANDING INDUSTRY | 15 | 25 |
| 1) Introduction to the Advertising and Branding Industry | 15 | 3 |
| 2) Agencies Face Both Evolving Client Needs and Vast Changes in Media | 18 | 1 |
| 3) Global Media Giants Acquire both Content and Distribution/Merger Activity Slows | 19 | 1 |
| 4) Online Advertising Becomes More Targeted, Takes 32.6 Percent Share of U.S. Advertising Market | 20 | 2 |
| 5) Programmatic Ad Buying Dominates the Market | 22 | 1 |
| 6) Global Internet Market Tops 3.2 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless | 22 | 1 |
| 7) Television Ads Evolve to Face New Challenges, Formats and Online Competitors | 23 | 2 |
| 8) DVR Market Evolves/Time-Shifting Hurts Advertisers | 25 | 2 |
| 9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 27 | 1 |
| 10) Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated | 28 | 1 |
| 11) Social Media to Generate $23.6 Billion in Global Online and Mobile Ad Revenues | 29 | 2 |
| 12) Email Reigns as One of the Single Most Effective Advertising Tools | 31 | 1 |
| 13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps | 31 | 2 |
| 14) Billboards Go Digital | 33 | 1 |
| 15) Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate | 33 | 2 |
| 16) Private Label Brands Grow in Share of Total Store Sales | 35 | 1 |
| 17) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 35 | 1 |
| 18) Hispanic Market Attracts Growing Advertising and Marketing Focus | 36 | 1 |
| 19) Growth in China s Ad Market Slows | 37 | 1 |
| 20) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics | 37 | 3 |
| Chapter 2 ADVERTISING &BRANDING INDUSTRY STATISTICS | 40 | 11 |
| Advertising &Branding Industry Statistics and Market Size Overview | 41 | 1 |
| Estimated U.S. Advertising Sector Revenues by NAICS Code: 2008-2015 | 42 | 1 |
| Advertising Agencies, Public Relations Agencies &Direct Mail Advertising: Estimated Sources of Revenue &Expenses, U.S.: 2008-2014 | 43 | 1 |
| Employment in Advertising &Related Industries, U.S.: 1990-2015 | 44 | 1 |
| Internet Publishing &Broadcasting &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2010-2015 | 45 | 1 |
| Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2010-2015 | 46 | 1 |
| Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2010-2015 | 47 | 1 |
| Radio Networks &Radio Stations: Estimated Sources of Revenue &Expenses, U.S.: 2010-2015 | 48 | 1 |
| Television Broadcasting: Estimated Sources of Revenue &Expenses, U.S.: 2010-2015 | 49 | 1 |
| Cable &Other Subscription Programming: Estimated Sources of Revenue &Expenses, U.S.: 2010-2015 | 50 | 1 |
| Chapter 3 IMPORTANT ADVERTISING &BRANDING INDUSTRY CONTACTS | 51 | 24 |
| Chapter 4 THE ADVERTISING 400: WHO THEY ARE AND HOW THEY WERE CHOSEN | 75 | 378 |
| INDEX OF COMPANIES WITHIN INDUSTRY GROUPS | 76 | 9 |
| ALPHABETICAL INDEX | 85 | 3 |
| INDEX OF U.S. HEADQUARTERS LOCATION BY STATE | 88 | 3 |
| INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY | 91 | 2 |
| Individual Data Profiles On Each Of THE ADVERTISING 400 | 93 | 360 |
| ADDITIONAL INDEXES | 453 | 20 |
| INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN &MINORITIES | 454 | 2 |
| INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS | 456 | 17 |
| A Short Advertising &Branding Industry Glossary | 473 | 28 |
