Sections
| Title | Starting Page | Number of Pages |
|---|
| COVER | 1 | 2 |
| Free Online Access! | 3 | 1 |
| PLUNKETT S ADVERTISING &BRANDING INDUSTRY ALMANAC 2014 | 4 | 4 |
| CONTENTS | 8 | 2 |
| INTRODUCTION | 10 | 2 |
| HOW TO USE THIS BOOK | 12 | 3 |
| Chapter 1 MAJOR TRENDS AFFECTING THE ADVERTISING &BRANDING INDUSTRY | 15 | 26 |
| 1) Introduction to the Advertising and Branding Industry | 15 | 3 |
| 2) Agencies Face Both Evolving Client Needs and Vast Changes in Media | 18 | 3 |
| 3) Global Media Giants Acquire both Content and Distribution | 21 | 1 |
| 4) Online Advertising Becomes More Targeted, Takes 25% Share of U.S.Advertising Market | 21 | 3 |
| 5) Groupon and Other Coupon Firms Compete Aggressively for Consumers Attention | 24 | 1 |
| 6) Google Dominates Online Video Advertising | 24 | 1 |
| 7) Global Broadband Market Nears 3 Billion Subscribers, Fixed and Wireless | 24 | 2 |
| 8) Television Ads Evolve to Face New Challenges | 26 | 1 |
| 9) DVR Market Evolves/Time-Shifting Hurts Advertisers | 27 | 2 |
| 10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar | 29 | 1 |
| 11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated | 30 | 1 |
| 12) User Generated Content Drives Social Media and Generates Ad Revenues | 31 | 1 |
| 13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps | 32 | 2 |
| 14) Billboards Go Digital | 34 | 1 |
| 15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly | 35 | 1 |
| 16) Private Label Brands Grow in Share of Total Store Sales | 36 | 1 |
| 17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers | 37 | 1 |
| 18) Hispanic Market Attracts Growing Advertising and Marketing Focus | 38 | 1 |
| 19) Ad Market in China Booms | 38 | 1 |
| 20) Growth in Big Data Supported by Expansion of Cloud Computing | 39 | 2 |
| Chapter 2 ADVERTISING &BRANDING INDUSTRY STATISTICS | 41 | 11 |
| Advertising &Branding Industry Overview | 42 | 1 |
| Estimated U.S. Advertising Sector Revenues by NAICS Code: 2007-2013 | 43 | 1 |
| Advertising Agencies, Public Relations Agencies &Direct Mail Advertising: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 44 | 1 |
| Employment in Advertising &Related Industries, U.S.: 1990-2014 | 45 | 1 |
| Internet Publishing &Broadcasting &Web Search Portals: Estimated Revenue &Expenses, U.S.: 2008-2013 | 46 | 1 |
| Newspaper Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 47 | 1 |
| Periodical Publishers: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 48 | 1 |
| Radio Networks &Radio Stations: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 49 | 1 |
| Television Broadcasting: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 50 | 1 |
| Cable &Other Subscription Programming: Estimated Sources of Revenue &Expenses, U.S.: 2008-2013 | 51 | 1 |
| Chapter 3 IMPORTANT ADVERTISING &BRANDING INDUSTRY CONTACTS | 52 | 24 |
| Chapter 4 THE ADVERTISING 400: WHO THEY ARE AND HOW THEY WERE CHOSEN | 76 | 403 |
| INDUSTRY LIST, WITH CODES | 77 | 2 |
| INDEX OF COMPANIES WITHIN INDUSTRY GROUPS | 79 | 9 |
| ALPHABETICAL INDEX | 88 | 3 |
| INDEX OF U.S. HEADQUARTERS LOCATION BY STATE | 91 | 4 |
| INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY | 95 | 2 |
| Individual Data Profiles On Each Of THE ADVERTISING 400 | 97 | 382 |
| ADDITIONAL INDEXES | 479 | 20 |
| INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN &MINORITIES | 480 | 2 |
| INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS | 482 | 17 |
| A Short Advertising &Branding Industry Glossary | 499 | 27 |
