Plunkett's Advertising and Branding Industry Almanac 2011

PLUNKETT'S ADVERTISING and BRANDING INDUSTRY ALMANAC 2011

Key Features:

-Industry trends analysis, market data and competitive intelligence
-Market forecasts and Industry Statistics
-Industry Associations and Professional Societies List
-In-Depth Profiles of hundreds of leading companies
-Industry Glossary
-Buyer may register for access to search and export data at Plunkett Research Online


Pages: 554
Statistical Tables Provided: 12
Companies Profiled: 390
Geographic Focus: Global


A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?
-How is the industry being shaped by new technologies?
-How is demand growing in emerging markets and mature economies?
-What is the size of the market now and in the future?
-What are the financial results of the leading companies?
-What are the names and titles of top executives?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising and Branding Industry
1) Media Consolidation and Globalization
2) Online Advertising Becomes Targeted, Nears 17% of Total U.S. Advertising Market
3) Groupon and Other Coupon Firms Compete Aggressively for Consumers? Attention
4) Targeted Online Advertising and Social Network Advertising Boost Revenues
5) Google Dominates Online Video Advertising
6) Broadband Market Nears 1 Billion Users
7) Television Attempts to Evolve to Face New Challenges
8) DVR Market Evolves/Time-Shifting Hurts Advertisers
9) TV Over IP-TV Networks, Cable Companies and Web Sites Converge
10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
12) Newspapers and Magazines Face Difficult Times
13) Billboards Go Digital
14) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions
15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly
16) Private Label Brands Boom
17) Hispanic Market Gets Growing Advertising and Marketing Focus
18) Ad Market in China Booms

Advertising and Branding Industry Statistics
1) Comparative Global Advertisement Revenue Figures by Type, 2006 and 2011
2) Newspaper Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2005-2009
3) Annual U.S. Newspaper Advertising Expenditures: 1990-2010
4) Periodical Publishers: Estimated Sources of Revenue and Expenses, U.S.: 2005-2009
5) Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2009-2010
6) Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 2010
7) Radio Networks, Radio Stations, Television Broadcasting and Cable and Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2006-2009
8) Internet Publishing and Broadcasting, Internet Service Providers and Web Search Portals: Estimated Revenue and Expenses, U.S. 2006-2009
9) Top 10 U.S. Web Parent Companies, Home and Work: February 2011
10) Top 10 Global Web Parent Companies, Home and Work: January 2011