Summary
Haircare in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Brazil haircare market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The haircare market consists of retail sales of shampoo, conditioner, hair colorants, styling agents, perms & relaxers, salon hair care and hair loss treatments. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2016 exchange rates.
- The Brazilian haircare market had total revenues of $6,929.9m in 2016, representing a compound annual growth rate (CAGR) of 9.4% between 2012 and 2016.
- Market consumption volume increased with a CAGR of 7.0% between 2012 and 2016, to reach a total of 1,693.0 million units in 2016.
- Despite socio-economic challenges during the review, Brazil has a strong foothold in the personal care industry and has continued to demonstrate strong growth.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Brazil
- Leading company profiles reveal details of key haircare market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil haircare market with five year forecasts by both value and volume
Reasons to buy
- What was the size of the Brazil haircare market by value in 2016?
- What will be the size of the Brazil haircare market in 2021?
- What factors are affecting the strength of competition in the Brazil haircare market?
- How has the market performed over the last five years?
- Who are the top competitiors in Brazil's haircare market?
