Global Media

Summary
Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmedia market
- Leading company profiles reveal details of key media market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Global media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buys
- What was the size of the Global media market by value in 2016?
- What will be the size of the Global media market in 2021?
- What factors are affecting the strength of competition in the Global media market?
- How has the market performed over the last five years?
- What are the main segments that make up the global's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The global media industry had total revenues of $878.1bn in 2016, representing a compound annual growth rate (CAGR) of 1.6% between 2012 and 2016.

The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $439.1bn, equivalent to 50% of the industry's overall value.

Such factors as video and music piracy have had an impact on this industry. In most markets, the physical DVD business is crumbling. However, there is a growing demand for digital video, which is helping to offset declines to a certain extent. The music segment in particular is struggling, which is largely due to the decline in not only physical music sales, but also digital downloads as streaming becomes more popular.