The Pizza Delivery and Takeaway industry has expanded rapidly over the past five years, buoyed by increasing consumer preference for convenience and affordability. Although spending conditions were subdued for much of the period, on account of the economic downturn, the industry is expected to grow at a compound annual rate of 5.4% over the five years through 2015-16. When falling real wages squeezed consumers' spending capacity, many opted to stay in rather than dine out as a way of reducing their expenditure. Industry operators capitalised on this by launching aggressive advertising campaigns and a series of promotional deals to entice consumers.
Businesses in this industry operate pizza restaurants where food is generally taken away or delivered. The industry includes owner-operated and franchised outlets. The industry does not include predominantly sit-down restaurants.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
