The Mail Order industry has experienced slight contraction over the past five years, largely due to rising competition from online retailers and minimal improvements in disposable income among frequent mail order customers. While consumer sentiment and disposable income are expected to take a positive turn, individuals will turn to brick-and-mortar retail stores and internet stores for the majority of their purchases. More struggles are projected for the industry in the next 10 years, as industry catalog mailers will likely struggle to tap into the growing percentage of consumers who favor e-commerce over traditional mail orders. Therefore, IBISWorld forecasts industry revenue to decline steeply in the next five years. This increasing competition will result in lower demand for industry products, while placing major price pressure on mail order catalogs.
The Mail Order industry is comprised of companies that primarily use mail catalogs or television to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
