Greenwich Associates research finds that 4 out of 5 institutional investors frequently use social media platforms at work, with one-third of those investors also confirming that information consumed via social media has, in fact, impacted their investment decision process. As these decisions can result in the allocation of hundreds of millions of investment dollars, it is notable that social media platforms are more often playing a role in achieving institutional investors workflows. Asset managersthose looking to attract the aforementioned allocationsmust therefore implement an effective social media strategy. MethodologyGreenwich Associates conducted 256 interviews of institutional investors between November and December 2014. Research participants included public and private pensions, insurance companies, and foundations and endowments in the United States, Europe and Asia. They varied in size from under $250 million in assets to over $10 billion. Interview topics ranged from their overall use of digital and social media platforms to the role these information sources have in their selection of fund managers.
