US demand for stretch and shrink film will rise 3.5 percent yearly to $3.1 billion in 2019. Shrink film will outpace the larger stretch film segment based on the former?s improvements in strength and customizability. Stretch hoods used in storage and distribution will pace the stretch films segment based on their edge in pallet wrapping.This study analyzes the $2.6 billion US stretch and shrink film industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by type (e.g., stretch wraps, stretch hoods, stretch labels and sleeves, shrink wrap, shrink bags, shrink labels, shrink hoods), market (product packaging, storage and distribution), and resin (e.g., LLDP, LDP, PVC).The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 37 industry players, including AEP Industries, Berry Plastics, and Sigma Plastics.