Demand for hard surface flooring in the US is forecast to advance 6.1 percent per year to 11.3 billion square feet in 2019, valued at $16.7 billion. The key residential market will post the fastest growth, driven by gains in housing completions and a shift toward hard surface flooring in living and dining areas, where carpet has predominated.This study analyzes the 8.4 billion square foot US hard surface flooring industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by product (e.g., vinyl, rubber, linoleum, decorative tile, wood, laminate) and market (e.g., residential buildings, nonresidential buildings, transportation equipment).The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Mohawk, Armstrong World Industries, and Mannington Mills.
