The Moroccan mobile market contracted as the operators competition on price in a saturated market with promotional offers means that many SIMs become inactive very soon after their first usage. The decline in dedicated mobile broadband subscriptions and multiple-SIM ownership in general has also had an impact of the overall market. ...The decline in dedicated mobile broadband subscriptions and multiple-SIM ownership in general has also had an impact of the overall market. In the short-term, volatility for single operators is likely to continue with the launch of -G, as operators look to attract consumers to the technology with price-cutting promotions, but profitability will be required in the longer-term, which will lead to more reasonable pricing. In ----, we expect --.---mn mobile subscriptions for a penetration rate of ---.- as machine-to-machine (M-M) communication will require network access. ...The demand for data services has been fuelled by strong price competition between the operators, as well as the growing affordability of smartphones, meaning that data access is now done through smartphones as opposed to through dedicated mobile broadband devices, such as dongles. However, we believe that even with a stabilisation of the overall market, prices will remain low, leading to a declining ARPU until ----, where it will reach an estimated average of MAD--.-.
...The fixed market also declined in ----, in both its voice and broadband segments. Fixed voice faces competition and substitution from the mobile market, which means that only the business segment is growing, though not enough to offset residential losses. ...The broadband market continues to be affected by a lack of competition, as unbundling has not been fully implemented despite the challengers launching their own ADSL services in Q---. The fixed ADSL segment has been growing and the main reason for the decline has been the decrease in dedicated mobile broadband subscriptions as consumers choose to use smartphones to access data services. We do not include smartphones as part of our broadband subscriptions, which is why we expect slow growth in the market, reaching -.-mn subscribers and a penetration rate of -.- in ----. ...We do not include smartphones as part of our broadband subscriptions, which is why we expect slow growth in the market, reaching -.-mn subscribers and a penetration rate of -.- in ----.
...The mobile market contracted in ----, as volatility arose from the strong price competition among the three operators, especially in relation to -G services. The latest data from Q--- suggests that the market shed another -.--mn subscribers in the first half of ----. ...
