Portfolio of well-recognized brand names Leveraged financial profile; Highly competitive house wares industry; Customer concentration; and Some seasonality. The ratings on WKI Holding Co. Inc. reflect its participation in the highly competitive house wares industry, customer concentration risk, seasonality, and leveraged financial profile. With several well-recognized consumer brands, WKI participates in the highly competitive house wares industry--manufacturing and marketing consumer bake ware, dinnerware, kitchen tools, range top cookware and cutlery products. Competition includes domestic manufacturers and foreign imports. Following the sale of its most profitable business segment OXO International, Standard&Poor's believes WKI's product portfolio is weaker and more vulnerable to competition from imports. Customer concentration is also a rating concern as the company's top five customers represented more
