Innovative, fast, and advanced broadband and content offerings through an extensive and strong network. Steady growth in bundled products, including quadruple-play services. Good free cash flow generation capacity. No large debt amortization until 2015. Intense competition from Internet, telephony, and TV providers in the U.K. Relatively high debt leverage. Ongoing sizable network investments and aggressive shareholder returns, which constrain deleveraging. Reliance on a competitor for some key TV content. Standard&Poor's Ratings Services views U.K. cable operator Virgin Media Inc.'s business risk profile as "satisfactory" and its financial risk profile as "significant." The rating on Virgin Media Inc. (VMI) is constrained by our view of the U.K.'s highly competitive landscape and VMI's partial network coverage, which weighs on VMI's