Product portfolio and distribution channel diversity; One of the leading players in the jeanswear market; Solid cash flow; A moderate financial policy; and An experienced management team. Participation in the highly competitive and volatile apparel industry; and The company's acquisitiveness and the integration risk associated with acquisitions. The rating on Greensboro, N.C.-based apparel manufacturer VF Corp. reflects the company's strong market share in jeanswear; its portfolio of well-recognized brand names that include The North Face, Nautica, Lee, and Wrangler; its solid cash flow; and its experienced management team. VF's participation in the highly competitive and volatile apparel industry, and the integration risks related to its vigorous acquisition strategy of procuring brands that expand its lifestyle segment, offset these factors. Although
