NEW YORK (Standard&Poor's) Oct. 29, 2007--Standard&Poor's Ratings Services said today it assigned its preliminary 'A+/A' senior unsecured/subordinated debt rating to The Coca-Cola Co.'s (Coke) Rule 415 shelf registration of debt securities. The new shelf has an indeterminate aggregate initial offering price and number of debt securities. Net proceeds from the sale of securities will be used for general corporate purposes. The corporate credit rating on Atlanta, Ga.-based Coke is A+/Stable/A-1. The ratings reflect Coke's position as the world's largest manufacturer of nonalcoholic beverage concentrates and syrups, as well as its geographic diversification, which translates into strong profitability and cash flow. Strong brand awareness has contributed to Coke's approximately 43% leading share in the mature U.S. carbonated
