Standard&Poor's Ratings Services derives its 'BBB' rating on Whirlpool Corp. from: Our anchor of 'bbb', based on our "satisfactory" business risk and "intermediate" financial risk profile assessments for the company. Our choice of anchor, given two potential outcomes ('bbb' or 'bbb-'), reflects our assessment of Whirlpool's business risk as being in the higher range relative to comparably rated peers. Modifiers, which had no impact on the rating outcome. Strong market position as the largest global major appliance manufacturer. A portfolio of well-recognized brands. Good geographic diversification. Credit measures expected to remain consistent with the "intermediate" financial risk profile. Exposure to volatile input costs. "Strong" liquidity. Our stable rating outlook on Whirlpool reflects our view that the company will