The ratings for VF Corp. reflect the company's strong market share in jeanswear, its leading brand names in intimate apparel and activewear, solid financial measures, and an experienced management team. These factors are offset by its participation in the highly competitive and volatile apparel industry. Jeanswear is the company's largest business group, and its portfolio of brands holds a leading 27% market share in the U.S. Products are marketed under the Lee, Wrangler, Rustler, Riders, and Brittania brands, among others. Long-term growth prospects for jeans are favorable, although fashion risk will likely result in some volatility in this segment. Competition in denim apparel is intense with not only Levi Strauss, but also with designer brands. VF is also a leading
