Strong brand awareness continues to contribute to The Coca-Cola Co.'s (Coca Cola or Coke) leading share (roughly 37%) of the mature U.S. carbonated soft drink (CSD) market, its estimated worldwide CSD market share of more than 45%, and its estimated No. 1 position in the U.S. nonalcoholic liquid refreshment beverage category, according to Euromonitor. Key to the company's business risk profile are the benefits from its broad portfolio of well-known brands, 20 of which are worth at least $1 billion, including the Coca-Cola brand, which is ranked the world's fourth most valuable brand globally, according to Interbrand. The company formally announced a net debt to EBITDA target range of 2x to 2.5x at the beginning of 2018 when it announced