The company's narrow market focus and limited scope of operation in the fragmented market research industry. Its exposure to fluctuations in advertising spending and technology risk. Its good market position, geographic diversification, and scale in the panel data collection and research niche market. The company's high forecasted adjusted debt leverage. Its private equity controlling ownership and aggressive financial policy. Its limited discretionary cash flow (DCF) generation. The rating outlook on U.S.-based global provider of market opinions Survey Sampling International LLC (SSI) is stable. The outlook reflects S&P Global Ratings' expectation that the company will continue to grow its organic core revenue and EBITDA, and its discretionary cash flow will be greater than $10 million in 2016. We also expect that
