Standard&Poor's Ratings Services' 'BB' issuer credit rating on Hollywood, Fla.–based Seminole Hard Rock Entertainment Inc. and Seminole Hard Rock International LLC (collectively referred to as "Seminole Hard Rock") reflects our assessment of the company's business risk profile as "fair" and its financial risk profile as "aggressive", according to our criteria. Our assessment of Seminole Hard Rock's business and financial risk profiles reflects its position in the highly competitive restaurant industry and the themed nature of its business, which makes the Hard Rock brand susceptible to changing consumer tastes and other factors that affect tourism, as well as high, albeit declining, debt leverage. These risks are partially offset by Hard Rock's long-established track record and brand; solid operating performance
