The ratings on Beaverton, Ore.-based NIKE Inc. reflect its leading global position in sales of athletic footwear and apparel, its geographic and customer diversification, and its solid financial profile. Somewhat offsetting these strengths is the company's exposure to changing consumer preferences in this very competitive, marketing-intensive industry. NIKE holds the No. 1 market share in U.S. athletic footwear and has strong positions internationally. The company also sells active sports apparel, athletically inspired lifestyle apparel, athletic bags and accessory items, a line of performance equipment, and a line of dress and casual footwear. NIKE has maintained its brand strength, and its U.S. market share continues to be significantly more than twice that of its nearest competitor, although competition in this segment
