The ratings reflect McDonald's Corp.'s worldwide leadership in the quick-service sector of the restaurant industry, its ongoing business recovery, and its strong financial flexibility. However, ratings also take into account Standard&Poor's Ratings Services' opinion that management continues to face significant challenges. These challenges relate to the further implementation of a number of important strategic changes that are designed to better generate predictable growth in sales and earnings as management strives to further revitalize the company's worldwide business. McDonald's possesses substantial business strengths, and its overall business profile is considered to be above average. However, the company's financial performance has been hurt, as domestic competitors have made inroads into McDonald's market on the strength of actual or perceived product
