The ratings on Valcourt, Que.-based Bombardier Recreational Products Inc. (BRP) reflect the strong competition in the recreational products market and the volatile demand for the company's primary products. These factors are partially offset by BRP's solid market position, well-established dealer network and brand names, and the stable margins and revenues of the parts and accessories component of the business. BRP is a manufacturer of motorized recreational products. BRP manufactures snowmobiles under the Ski-Doo and Lynx brands; watercraft and sport boats under the Sea-Doo brand name; Rotax engines; Bombardier-branded all terrain vehicles; and outboard motors under the Evinrude and Johnson brand names. The competitive environment in the recreational products industry is challenging and demand is cyclical. BRP competes against well-established U.S.
