Significant deposit funding and prudential regulatory oversight Strong capital adequacy Leading direct banking and auto finance businesses Concentrated exposure to a single industry (automotive) Reliance on direct banking deposits, which may be more sensitive to rising rates than branch deposits The positive outlook reflects Ally Financial Inc.'s improving profitability, credit quality, and direct banking deposit business. S&P Global Ratings could raise the rating in the next 12-24 months if the company maintains its improved level of profitability without taking on more risk--which will likely depend on it avoiding a deterioration in credit quality or a sharp increase in deposit costs--or materially reducing its capital ratios. Specifically, we will holistically evaluate the following factors: Profitability: Whether Ally can maintain or improve