The insurer financial strength rating on Aid Association for Lutherans (AAL) reflects the fraternal benefit association's very strong business position, extremely strong capitalization, very strong operating performance, and excellent investment portfolio. These strengths are partially offset by the challenges AAL faces in improving sales growth and producing consistent earnings growth in a difficult economic environment. -- Very strong and diversified business position. Standard & Poor's believes AAL's business position is very strong because of its niche position as the leading provider of financial services and products to Lutherans. AAL is trying to increase its 24% share of the Lutheran market by offering a variety of life, health, annuity, and investment products as well as expanding its banking services. AAL maintains
