Strong brand names and leading market shares; Good product and geographic diversity; Competitive cost structure; Product mix shifting to faster-growing security segment; and Strong cash generation. Highly cyclical consumer and industrial demand; Mature hand tool markets that experience competitive price pressures; Volatile raw material and energy cost pressures; and Moderate risks associated with repositioning the company's business portfolio. The ratings on The Stanley Works (Stanley) reflect the company's strong market positions in a wide array of tools and hardware products for use in a broad group of construction markets, good geographic diversity, a competitive cost structure, and growing market presence in the recession-resistant security products and services segment. These attributes support a strong business risk profile and modest financial risk
