Strong brand names; Product and geographic diversity; Improving cost structure; Substantial sales to repair/remodel markets; and Multiple distribution channels. Cyclical demand; Mature hand tool markets; Some customer concentration; Competitive pricing pressures; and Moderate risks associated with repositioning of business portfolio. The ratings reflect New Britain, Conn.-based The Stanley Works Co.'s above-average business profile as a leading producer of a wide array of tools and hardware products for the do-it-yourself, industrial, and construction markets, good product and geographic diversity, and strong cash flows. However, the company's financial profile could remain weaker than expected for the ratings because of its elevated debt levels, and Standard&Poor's Ratings Services believes the company faces moderate risks in executing the repositioning of its business
