Second largest NASCAR racetrack owner; and Television broadcasting contracts boost margins and cash flow. Admission revenues are modestly declining, reflecting the weak economy; Bad weather affects attendance, concessions, and souvenir revenues; and NASCAR and International Speedway Corp., the industry leader and the company's major competitor, are controlled by the same family. The ratings on Speedway Motorsports Inc. reflect its good market position in the motor sports industry, its relatively stable operating performance, and a moderate capital structure. The company is one of the two largest companies hosting races sanctioned by National Association for Stock Car Racing (NASCAR). High construction costs and a limited number of racing dates have created important barriers to entry. However, the company has little revenue diversity.