Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed - S&P Global Ratings’ Credit Research

Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed

Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed - S&P Global Ratings’ Credit Research
Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed
Published Jun 18, 2020
7 pages (2798 words) — Published Jun 18, 2020
Price US$ 225.00  |  Buy this Report Now

About This Report

  
Abstract:

The U.S. recession stemming from the spread of the coronavirus has led to reduced spending on radio and television advertising in 2020. We believe declines in advertising revenue will materially weaken broadcaster Terrier Media Buyer Inc.'s (Cox Media Group) credit measures and reduce its cash balance in 2020. As a result, we are affirming our 'B' issuer credit rating on Cox Media Group and revising our outlook to negative from stable. The negative outlook reflects the possibility that steeper-than-expected declines or a weak recovery in core advertising could cause leverage to remain above 6.5x and free operating cash flow (FOCF) to debt to fall below 5% through the next political cycle in 2022. While leverage will spike, we expect the

  
Brief Excerpt:

...- The U.S. recession stemming from the spread of the coronavirus has led to reduced spending on radio and television advertising in 2020. - We believe declines in advertising revenue will materially weaken broadcaster Terrier Media Buyer Inc.'s (Cox Media Group) credit measures and reduce its cash balance in 2020. - As a result, we are affirming our 'B' issuer credit rating on Cox Media Group and revising our outlook to negative from stable. - The negative outlook reflects the possibility that steeper-than-expected declines or a weak recovery in core advertising could cause leverage to remain above 6.5x and free operating cash flow (FOCF) to debt to fall below 5% through the next political cycle in 2022....

  
Report Type:

Research Update

Issuer
Sector
Global Issuers
Country
Region
Format:
PDF Adobe Acrobat
Buy Now

S&P Global Ratings’ Credit Research—S&P Global Ratings’ credit research provides analysis on issuers and debt obligations of corporations, states and municipalities, financial institutions, insurance companies and sovereign governments. S&P Global Ratings also offers insight into the credit risk of structured finance deals, providing an independent view of credit risk associated with a growing array of debt-securitized instruments.

About the Author


Cite this Report

  
MLA:
S&P Global Ratings’ Credit Research. "Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed" Jun 18, 2020. Alacra Store. Nov 07, 2026. <http://www.alacrastore.com/s-and-p-credit-research/Research-Update-Terrier-Media-Buyer-Inc-Outlook-Revised-To-Negative-From-Stable-On-Lower-Ad-Spending-B-Rating-Affirmed-2465068>
  
APA:
S&P Global Ratings’ Credit Research. (). Research Update: Terrier Media Buyer Inc. Outlook Revised To Negative From Stable On Lower Ad Spending, 'B' Rating Affirmed Jun 18, 2020. New York, NY: Alacra Store. Retrieved Nov 07, 2026 from <http://www.alacrastore.com/s-and-p-credit-research/Research-Update-Terrier-Media-Buyer-Inc-Outlook-Revised-To-Negative-From-Stable-On-Lower-Ad-Spending-B-Rating-Affirmed-2465068>
  
US$ 225.00
$  £  €
Have a Question?

Any questions about the report you're considering? Our Customer Service Team can help! Or visit our FAQs.

More Research

Search all our Credit Research from one place.