Well-recognized lifestyle brands; and Diverse geographic distribution. Highly competitive industry; Fashion risk, fickle end-consumer; Narrow business focus; and Integration risk related to acquisition of Rossignol. The ratings on global lifestyle apparel marketer and designer Quiksilver Inc. reflect its participation in a highly competitive retail environment, its relatively narrow niche focus, the fashion risk inherent in its target market, its high leverage, and integration risks. The ratings also incorporate Quiksilver's diverse geographic distribution points, its portfolio of well-recognized brands with a loyal following, its success in building lifestyle brands with universal appeal from the grassroots level, and its expansion into international and noncore businesses. Huntington Beach, Calif.-based Quiksilver designs and markets young men's and women's casual surf lifestyle apparel and winter
