Another critical element of PepsiCo's growth plan is to continue to improve its North America beverage business. After revenue declines of 2% in 2017, growth returned to the segment in the second half of 2018. It has steadily improved into the first quarter of 2019 with continued investment in marketing and new product launches. Last year's rebound benefitted from pricing, which offset modest volume declines by 200 basis points (bps). Pricing should continue to benefit future growth; however, product-mix improvements and new-product innovation in faster-growing beverage categories such as flavored water and energy will also have to accelerate. To that end, PepsiCo has recently entered the flavored and carbonated water markets with products like Bubly. In addition, it is investing