Leading market shares; Strong brand names; Good product and end market diversity; and Adequate liquidity and operating cash flow generation through a cycle. Exposure to highly cyclical residential construction markets; Participation in a highly competitive industry; Prospects for weak near-term demand and earnings; and Weaker-than-expected credit measures. The ratings on Toledo, Ohio-based Owens Corning reflect the company's satisfactory business risk profile, supported by leading market positions, well-known brand names, and good product, geographic, and end market diversity. The ratings also reflect the company's participation in cyclical and competitive markets, current depressed U.S. housing demand, and a weak global economy. The company's intermediate financial risk profile reflects adequate liquidity throughout a cycle, good operating cash flow generation, and modest near-term debt
