Leading market shares; Strong brand names; Good product diversity; Balanced mix of end markets; and Favorable intermediate-term insulation supply/demand fundamentals. Mature demand; Highly competitive markets; Exposure to cyclical new residential construction; Price pressures in certain segments; Volatile raw material costs; and Oversupplied glass fiber reinforcement markets. The ratings on Toledo, Ohio-based Owens Corning reflect the company's strong leading market positions, well-known brand names, good product and customer diversity, and moderate financial policies. The ratings also reflect cyclical, competitive, and mature markets, limited geographic diversity, and raw-material cost pressures. Owens Corning manufactures building products and composite materials focused mainly in North America. Its primary businesses are insulation, roofing and asphalt, glass fiber reinforcement products, vinyl siding, and manufactured stone veneer. Although